As a result, in 2021, CTV devices will account for nearly half (48.1%) of digital video consumption time among US adults, surpassing half (50.7%) by 2023. That growth has been stark: Just five years ago, CTV’s share of digital video usage was still 25.6%, while mobile captured 41.6%.

As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next to undesirable content.

Positioning in the top 10 is largely predictable given each country’s population, GDP, per capita consumption, and level of digitization. Changes are slow in coming. The US, China, the UK, Japan, and Germany have held the top five slots for many years and will hold them for many more.

Of course, YouTube accounts for a sizable share of video consumption. GlobalWebIndex includes YouTube in its list of social network destinations, which tends to increase the reach of social networking, as well as time spent with the medium.

But it's not all bad news: Podtrac found that for the shows it measures, year-to-date growth overall is still positive with major download growth in categories like news, comedy and business.

Mobile operator Telus reported in March that overall voice traffic increased by 45% across its national network, while data consumption was up 40%. According to Comscore, digital consumption minutes during the first week of the quarantine in Canada (March 16–22) were 28% higher than traffic during weeks in January and February.

At least some of the increase was likely due to COVID-19 and residents’ desire to keep up with the latest news from trusted sources. The average time spent with broadcast radio was 1 hour, 7 minutes (1:07) per day—less than in 2019—but average time spent with broadcast TV had risen above 2 hours daily.

This is a reflection of the platform’s versatility with short clips and long-form content for everything under the sun, including entertainment, news, and tutorials. Subscription OTT services like Netflix have fewer viewers than YouTube because they focus solely on entertainment. Additionally, there’s greater competition for eyeballs among these platforms.

Regardless of how well the country’s system deals with the virus, good economic news may well be a long way off if the rest of the world slips into long-term recession.

Somewhat surprisingly, the greatest takeup of smart home products—such as energy consumption monitors or remotely controlled appliances—was among the youngest internet users, ages 16 to 24, at 10.7%. But these devices haven’t achieved significant market share overall, posting ownership of just 8.2% in H1 2020. The youngest internet users were also the foremost adopters of voice search.

Admittedly, SVOD consumption lags far behind the level of video viewing overall. Some 70.8% of internet users had streamed video content of some kind in the previous month. Digital audio also recorded sizable gains compared with H1 2019, with penetration rising nearly 10 percentage points to 62.5%.

Asked about content consumption, respondents were most likely to say they had increased their usage of streaming services, followed by social media—but only half or a bare majority of respondents reported spending more time on these activities.

It’s not a habit to shop on social platforms, where the interactions often involve passive, quick content consumption. They don’t want to give social platforms their payment information. Plenty of consumers feel comfortable uploading and saving credit card information on retailer sites or apps.

Internet users’ attention is clearly turning to other types of video consumption; more than 81% had streamed video content in the prior month, consuming 56 minutes each day, on average. Among internet users ages 16 to 24, 92.6% were video streamers. Affluent respondents also overindexed for this behavior.

As local governments announced stay-at-home orders, the pandemic became a catalyst for consumers’ rapid pivot toward ecommerce, social media usage, and digital video consumption. In turn, advertisers quickly followed suit by shifting their ad spending dollars toward digital formats to keep pace with their customers’ increasingly digital lifestyles.

This report features our latest forecasts for time spent with media in France, Germany, and the UK, broken down by traditional and digital consumption, and concentrating on post-pandemic realities. KEY STAT: In France and Germany, traditional media (influenced by TV time) is dominant and will account for 5:55 and 5:48, respectively, in 2021.

Smart home devices—such as systems that enable people to keep track of household electricity consumption or activate appliances remotely—haven’t yet benefitted from similar momentum. As of H1 2020, barely one in 10 of those polled owned one. Penetration was slightly greater among internet users ages 16 to 34 and those living in high-income homes.

However, the dip in consumption expenditure was far deeper, falling 20.8% to £277.2 billion ($353.8 billion) in the same period. Demographic Data: Classifications and Market Sizing. There’s no universally recognized standard for income categories in the UK.

While digital video consumption per day in Japan will reach only 46 minutes in 2020 (out of 4:13 watching video of any kind), this proportion will only increase over time. Digital’s Steady Growth Will Get a Boost.

Video consumption is also driving growth of overall digital media time. In 2019, UK adults spent 1:25 per day watching digital video, up 10.4% over 2018. Mobile will remain the leader for digital video consumption among adults, at 36 minutes in 2019, up 7.2% over 2018. This is closely followed by “other connected devices” (31 minutes), which include smart TVs and gaming consoles.

Despite this dearth of earth-shaking news, we expect the number of immersive-tech users to grow as the technology gradually improves. On the VR side, a number of innovations announced at CES have potential to push the market forward, especially in the areas of image quality and form factor:.