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  • Report
     | 
    NOV 17, 2020

    We had 136.4 million people watching live video this year in our earlier forecast, but now we estimate that figure to be 151.5 million people, an additional uptick of 15.1 million viewers. Subscription OTT Video Viewers. It is no secret that Netflix, Amazon Prime Video, Disney+, and many of their peers saw unexpected growth in 2020 due to the additional time families spent stuck at home.

  • Report
     | 
    OCT 21, 2021

    Engagement with subscription video-on-demand (SVOD) services like Netflix also surged this year. The share of internet users who watched SVOD jumped from 51.4% in H1 2020 to 63.6% in Q1 2021. Here too, youth and affluence were the main indicators for SVOD viewing. Urban residents also indexed more highly than people living in suburban and rural areas.

  • Report
     | 
    OCT 21, 2021

    Viewers devoted an estimated 1:45 daily to streaming or watching TV online, a slight increase from 2020. Note that GWI included YouTube in its video category for the first time this year, which likely contributed to a higher response rate for this metric.

  • Report
     | 
    FEB 20, 2020

    In 2020, Netflix will have 158.9 million viewers; Prime Video will have 115.9 million viewers; and Hulu will have 86.2 million viewers. While these services already have large audiences, we expect them to keep adding viewers through 2023. Additionally, new services like HBO Max, NBCU Peacock, Disney+ and Apple TV+ will aim to build up audiences.

  • Article
     | 
    SEP 29, 2021

    “Established players like Netflix and Amazon are ramping up their investment in local content. Meanwhile, newer services from the US and the rest of Europe, such as Disney+ and SkyShowtime, have recently entered the picture or are preparing to do so.”. In April, for example, Netflix announced that it would establish a hub in Sweden to oversee production in the Nordics.

  • Report
     | 
    OCT 21, 2021

    While usage was greatest among younger adults and in high-income homes, more than two-thirds of the 55-to-64 cohort were also recent SVOD viewers, and penetration was close to 79% in lower-income households. Many of the country’s internet users remained avid gamers.

  • Video
     | 
    SEP 30, 2019

    A: We have forecasts for digital video viewers, mobile phone video viewers and smartphone video viewers for Australia in our forecasting tool. You can compare that with US digital video viewers and UK digital video viewers. Q: What languages (for content) and genres have seen the largest spike in viewership?

  • Report
     | 
    OCT 21, 2021

    A more dramatic shift occurred with subscription video-on-demand (SVOD) services, such as Netflix and Amazon Prime Video. Between H1 2019 and H1 2020, penetration of paid-for video content rose by more than 12 percentage points. The leap was almost as large this year, with 70.5% of respondents in Q1 having watched SVOD in the month prior.

  • Chart
     | 
    SEP 17, 2020
  • Report
     | 
    OCT 21, 2021

    In addition, most respondents were watching TV and movies via paid-for services, such as Netflix or Hulu. The share viewing subscription video-on-demand (SVOD) content rose by 1 percentage point between 2020 and 2021, to 82.0%—one of the highest penetration rates recorded in any country.

  • Article
     | 
    SEP 14, 2020

    Nearly one-third of OTT viewers watch Disney+

  • Report
     | 
    DEC 5, 2019

    Hulu has fewer viewers than Netflix and Amazon Prime Video, but it is the most popular ad-supported subscription video-on-demand (SVOD) service in the US. Hulu’s viewership is climbing quickly due to a combination of price cuts and bundles.

  • Report
     | 
    OCT 21, 2021

    But the champion TV viewers were those ages 55 to 64; as in 2020, 100.0% of this cohort had recently viewed live TV. Time spent with broadcast TV was an average 1:51 per day—a 6 minute decline YoY. That said, the share of internet users who watch digital video (95.5%) had already overtaken the share who watch live TV.

  • Report
     | 
    NOV 13, 2020

    This change in how consumers access TV has affected what people view, as evidenced by a dramatic decline in linear TV viewing; consumers are now exploring a mix of subscription and ad-supported alternatives from Netflix, Amazon, Hulu, and Roku, for example. And viewers continue to accelerate their on-demand content streaming, affording them more command of “when” they prefer to watch TV.

  • Report
     | 
    OCT 28, 2020

    Netflix also has a sizable fan base among school kids. Morning Consult’s survey identified 66% of 5-to-12s and 71% of 13-to-17s as viewers. The long-form content typical on Netflix also means school kids spend plenty of time with it. In Piper Sandler’s fall 2020 polling, teens said on average that Netflix accounts for 34% of the time they spend watching TV and video.

  • Report
     | 
    DEC 17, 2021

    Netflix discloses how much it spends on content in aggregate, but there hasn’t been much clarity as to how much it spends on particular programs. Data leaked to Bloomberg provides some insight into what Netflix spent on a few of its high-profile shows.

  • Report
     | 
    OCT 20, 2020

    By the end of 2020, Hulu will have 94.5 million monthly viewers, up from 76.3 million in 2019. Netflix: This platform remains the most popular subscription OTT service, but its user count will rise more slowly than those of Amazon or Hulu.

  • Report
     | 
    DEC 3, 2021

    Video venues like YouTube, Netflix, Prime Video, Disney+, and Apple TV+ have replaced TV for long-form entertainment. In Canada, local players like Crave, CBC Gem, and Club Illico have also gained viewership for TV-like content. However, video viewership among Gen Z often favors shorter, bite-sized content like that delivered on TikTok.

  • Article
     | 
    MAY 19, 2021

    That’s in line with our estimates—this year, we predict that there will be 136.9 million Amazon Prime Video viewers in the US alone, making it the third-largest over-the-top (OTT) video service behind YouTube and Netflix. But of the top five OTT platforms that we measure, we estimate Amazon Prime Video users spend the least amount of time watching Prime Video.

  • Report
     | 
    SEP 15, 2020

    A good example is the category of advertising video-on-demand platforms (AVOD), which still have fewer viewers than subscription platforms such as Netflix and Disney+ but have grown rapidly. Five leading platforms offering AVOD models—Pluto TV, Roku, Hulu, Tubi, and Peacock—grew revenues by 31% YoY in Q2 2020, reflecting the increased viewing, according to MoffettNathanson Research.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV viewership may be plateauing. The share of Singapore’s internet users who watched live TV in the month before polling rose by less than 1 percentage point, to 79.1% in H1 2021. Nearly 59% of respondents had viewed TV shows via a broadcaster’s catch-up or on-demand service.

  • Article
     | 
    JUL 2, 2021

    More TV viewership means that YouTube can sell pricier connected TV (CTV) ads, which draw from linear TV ad budgets. But trying to lure TV advertisers means YouTube needs to provide the same guarantees as TV—that is, high watch time and good content quality.

  • Report
     | 
    NOV 25, 2019

    By the end of our forecast period in 2023, we expect Hulu to break 100 million US viewers. Hulu has fewer viewers than Netflix and Amazon Prime Video, but it is the most-popular ad-supported US subscription video on-demand (SVOD) service. On a gross basis, we forecast that Hulu will make $1.89 billion in US ad revenues this year.

  • Chart
     | 
    DEC 15, 2020
  • Report
     | 
    OCT 15, 2020

    Even among the oldest users ages 55 to 64, more than 80% were VOD viewers. One type of video offering saw a substantial leap in usage year over year (YoY): subscription VOD (SVOD). Between H1 2019 and H1 2020, penetration of services such as Netflix and Viaplay rose by more than 6 percentage points, from 66.5% to 72.8% of internet users.

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