While Google no longer offers its own music streaming service, Apple Music competes directly with Spotify, which could further complicate any openness to alternative payment options. Google now has the advantage of being able to build on its experience of offering users choice in billing systems in South Korea.
AT&T and Verizon hope crowds returning to stadiums and music venues will provide attractive 5G use cases. But most consumers remain unaware of 5G—and new virus variants threaten to upend telecoms’ plans.
Most digital audio monetization will come from recorded music for the foreseeable future, but podcasts’ share of the market has grown so much—and will continue to do so—that it cannot be ignored by marketers. Once relegated to experimental budgets, podcasts are becoming a crucial component of multimedia ad campaigns.
More on this: Various Alphabet video services were disrupted for 10,000 users who were unable to log in, switch accounts, or access the menu and navigation for YouTube, YouTube TV, YouTube Music, and devices, per The Verge.
“Services” include media entities like Apple TV+ and Apple Music. This focus on content has helped Apple escape some of the pain from supply chain issues and inflation that have plagued other tech hardware companies. And while something certainly has been lost in the shift away from hardware, careful curation has helped Apple’s deliberate brand image carry over into much of its content.