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  • Report
     | 
    OCT 15, 2020

    Time devoted to online TV and video streaming also rose year over year (YoY) from 1:10 to 1:29. And gaming posted a similar increase from 1:12 to 1:27. Overall engagement with digital audio increased marginally in Mexico between H1 2019 and H1 2020 to 88.3% of internet users. But time spent each day with music streaming jumped from 1:46 to 2:10.

  • Article
     | 
    MAY 18, 2021

    Digital audio listeners surpass 600 million in China

  • Audio
     | 
    MAY 17, 2021

    On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

  • Audio
     | 
    AUG 17, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.

  • Audio
     | 
    MAY 14, 2021

    On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.

  • Chart
     | 
    JUN 8, 2021
  • Chart
     | 
    JUN 8, 2021
  • Report
     | 
    OCT 15, 2020

    Time spent with TV, digital video, and music streaming did rise among most populations polled, but these increases were often incremental, and not traceable entirely to periods of national lockdown, for example. Here are the key trends shaping the media landscape this year:. Ownership of PCs and/or tablets continues to fall in many countries.

  • Chart
     | 
    APR 1, 2021
  • Report
     | 
    OCT 20, 2020

    The unusual nature of the lockdown made consumers more eager to explore new things and try relatively niche activities (such as new video streaming services, livestreamed music concerts, or TikTok). Some of these activities are also well known for consuming a lot of time, which consumers often had in abundance in the early days of the pandemic.

  • Chart
     | 
    JUN 11, 2021
  • Article
     | 
    MAY 11, 2020

    Listening habits have been steadily moving online in recent years. From music streaming to podcasts, there’s been a growing appetite for digital audio. While the assumption might be that the coronavirus pandemic has increased audio streaming, the picture is less straightforward. Pure music streaming via platforms like Spotify and Pandora is being eschewed in favor of music videos.

  • Article
     | 
    MAR 6, 2020

    Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019. According to eMarketer’s latest forecast on digital music listeners, the number of Spotify listeners surpassed those of Pandora two years sooner than predicted in our March 2019 forecast.

  • Audio
     | 
    JUN 14, 2019

    Every Friday on eMarketer’s “Behind the Numbers” podcast, we discuss the most intriguing headlines of the past week. Today, we cover the ongoing debate over whether major social and digital media services are platforms or publishers. We also delve into the gig economy, the music streaming space, drone deliveries and a peak that’s higher than Mt. Everest. Host Marcus Johnson leads the conversation with eMarketer guests Nicole Perrin, Aaron Root and Paul Verna.

  • Audio
     | 
    FEB 28, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and forecasting analyst Eric Haggstrom discuss generational consultants, executive changes at Disney, the rising fortunes of music streaming and the role of social media influencers in politics.

  • Article
     | 
    AUG 4, 2019

    Whether it’s podcasts or streaming radio and music, the US population is spending more of its time with digital audio.

  • Audio
     | 
    FEB 11, 2020

    eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.

  • Report
     | 
    OCT 15, 2020

    Yet online TV and video streaming occupied just 1:09 per day on average compared with 1:37 devoted to broadcast TV. Digital audio also reached a larger audience than the previous year. Nearly 69% of internet users surveyed in H1 2020 had accessed music, podcasts, or other audio content via digital platforms in the prior month.

  • Report
     | 
    OCT 15, 2020

    Consumption of digital audio content followed a very similar pattern: More than two-thirds of the youngest cohort and 46.5% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so. The prevalence of PCs among seniors is shaping daily time spent with various media.

  • Report
     | 
    OCT 15, 2020

    Additionally, a notable 91.8% of respondents streamed music, podcasts, and other digital audio; these activities claimed an average 1:35 daily. Live broadcast TV remains hugely popular. Fully 88.8% of internet users watched broadcast TV, spending 1:55 per day, on average—almost double the 1:05 spent with online TV and video streaming.

  • Report
     | 
    OCT 15, 2020

    Internet users ages 16 to 24 were the standout consumers of overall video streaming and SVOD, recording usage above 96% for each. GlobalWebIndex found major age-related variations in digital audio consumption, too. Overall, 65.4% of internet users polled in Denmark streamed music, podcasts, or other digital audio content in the prior month, compared with 61.1% in H1 2019.

  • Report
     | 
    OCT 15, 2020

    Just under 70% of respondents had streamed music, podcasts, or other digital audio content in the month prior to polling. But penetration among 16- to-24-year-olds (91.9%) was double that of the oldest age bracket (46.0%). Demographic divides persist among live TV and video viewers, too.

  • Report
     | 
    OCT 15, 2020

    And video streaming occupied just 1:09 per day, on average—about half the time spent each day with broadcast TV. Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio—such as music and podcasts—passed 80% in H1 2020 and reached 87.7% among respondents ages 16 to 24. Usage was lowest in the 55-to-64 age bracket, at 65.3%, but still far higher than the comparable figures in most countries surveyed. Many internet users in Thailand are also fans of voice assistants.

  • Report
     | 
    OCT 15, 2020

    As in 2019, fewer than 4% of internet users in Egypt owned a TV streaming stick or a virtual reality (VR) headset this year. Penetration rates for smartwatches and smart home products were essentially unchanged from last year, at 6.6% and 5.0%, respectively. Social platforms contribute massively to digital (and total) time spent, though engagement seems to have lessened during lockdown.

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