Between government regulation, changes enacted by the mobile operating systems and Facebook’s own changes, such as the Off Facebook Activity tool, ad targeting “headwinds” have been blowing slowly, but “the majority of potential signal loss on targeting is still in front of us,” said CFO David Wehner during the company’s Q3 2019 earnings call.

Internet access is predictably more mobile, especially for younger users. Almost half of total respondents (48%) used a smartphone to access the internet most often, followed by desktop/laptop (34%) and tablet (17%). Smartphone internet usage was much higher for users ages 18 to 24, at 82%, and 73% for those ages 25 to 34.

Four years from now, eMarketer estimates that mcommerce will account for over 10.4% of all retail sales in the US. To take advantage of that growth, retailers will need to double down on their efforts to find and serve a mobile audience.

Current Sandbox customers include SoftBank Mobile, Vodafone Business, and New York's Mt. Sinai Health System. Jim Breyer, CEO of Breyer Capital, told Insider that there was a "tremendous opportunity" for quantum technology in medicine and healthcare but added that cybersecurity would be where Sandbox AQ could have the most immediate impact.

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.

It’s part of providing a frictionless checkout experience, whether on social or elsewhere—another important trend for 2021. Learn from abroad. Social commerce (including checkout) is already a big business in China, thanks mainly to the popularity of catch-all app WeChat.

On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

The big takeaway: Germany is bucking the trend of slow 5G rollout and adoption thanks to thriving competition balanced with standardized frameworks and carrier cooperation. Related content: Eager to learn more about 5G US mobile network users? Check out our 2021 overview report.

The pandemic pushed more people to work from home, and the trend persists for many white-collar industries. Canada’s remote workers and students used food delivery apps and ordered groceries online in higher numbers: 57% of those ages 18 and older said they used a food delivery app in the past month, versus 42% of total adults, according to a Media Technology Monitor survey from June 2021.

This report covers some of the main trends that digital marketers in the UK should track in 2020. Another Year of Uncertainty. It would be folly to start any 2020 prediction piece for the UK without mentioning the key disruptive factor: Brexit.

eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.

Many consumers’ shopping behaviors have moved online in recent months, and that trend is likely to continue through the holiday shopping season.

Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.

Related content: Check out the super app section of our “Insider Intelligence’s Payments Trends to Watch in 2022” report for our take on the super app phenomenon within the payment space.

In contrast, Chinese smartphone makers are facing the worst drop in shipments since the pandemic started, a trend that is expected to continue until parts of China recover from the mandated two-month lockdown. The bigger picture: China isn’t just the world’s largest market for smartphones—it is the key producer for various brands.