“We still see that, especially in-app, many publishers today rely on old-fashioned waterfall setups or mediation, and we expect this to change during the next months,” said Marc Grabowski, executive vice president of global supply and business development at ad tech firm Criteo.

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

Mobile Ad Spending in Canada. Behind the Numbers: eMarketer’s Forecast Methodology.

Episode 2: Global Digital Ad Spending 2019. Episode 3: How Consumers Spend Time with Media. Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. Episode 7: Digital Video. Episode 8: Global Mobile Payments.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

International Monetary Fund (IMF).

That said, the health emergency aggravated a global economic slowdown that was already underway, and recession is looming in many parts of the world. Faced with huge financial and social challenges, many businesses are struggling to survive.

While the coronavirus pandemic has yet to reach its apex, it’s clear that mobile ad spend will fall significantly in the short-term, not rise as we expected in our most recent estimates.

Data from measurement platform HubSpot found that CPG digital ad spending worldwide was at its lowest point during the week of March 16. Spend rebounded gradually over the next month and remained consistent through the end of July. Digital Ad Spending by Device.