Millennials. Getsafe has segmented its acquisition strategy to target millennials by tailoring its service to meet their demands—they overwhelmingly want a simple, digital-first insurance experience. This approach has served the insurtech well—75% of its customers are first-time buyers, and they’re largely millennials.
Younger millennials (ages 25 to 29) were the most likely to switch banks, at 46%. Senior millennials (ages 30 to 40) and Gen Zers (ages 18 to 24) were tied in the middle at 39% each. Gen Xers (ages 41 to 55) and Baby Boomers (ages 56 to 74), were the least likely to switch, at just 23% and 17%, respectively.