The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.

In May, Disney announced that its ad sales and media distribution divisions will now operate under its media networks group. Previously, these divisions were part of Disney’s direct-to-consumer segment. Disney+ and Netflix showed that there is great consumer interest in subscription video during quarantine.

This report examines our 2020 US time spent with media forecast, accounting for COVID-19 effects and more durable non-COVID trends.

Which media company will spend the most on content this year? The Walt Disney Co. will spend the most on content, according to multiple financial analysts. WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends and business activity in Q1 2020.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

“Before these [collaboration tools] existed, we needed to have hundreds of meetings which isn’t practical,” said Andy Cocker, co-founder and COO of programmatic agency Infectious Media. “These tools can help employees know what is going on and have a positive influence.”.

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?

To give companies insight into key trends in the development and deployment of IoT projects, Business Insider Intelligence conducted its fourth annual Global IoT Executive Survey.

An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.

eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.

Specialist data providers can supply investment managers with insights and trends from media sources. Monitoring social media and news articles will flag key ESG-related issues in advance of when they are reported through official channels.

Article: The rise of retail media is one of 2022’s top 5 retail trends.

Our forecasting methodology for Canada ad spending is based on an analysis of 2,502 data points from 41 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends;

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.

Which media benefitted from lockdown, and will new consumption patterns endure? Digital media consumption went up massively during lockdown, but so did traditional TV viewing. Young consumers took to whatever media they could get their hands on—including TV—but once things return to normal, digital patterns will resume, with TV time reverting to a declining trend.

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.