Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.

We have that in other media channels, and it’s a lot harder in social media channels.”. Our Take: We don’t think deceptive content will ever disappear entirely from social media—despite the platforms’ efforts to reduce its visibility.

Beyond the chart: Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.

Our inaugural global forecast for podcast listeners shows deepening engagement with the medium across all geographies, although at widely varying rates. This report covers 18 major markets in North America, Europe, Asia-Pacific, and Latin America.

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

The pandemic increased digital engagement across most walks of life, and particularly media consumption. However, affluents have more devices and spend much more time online than their lower-income equivalents. Device Use and Ownership.