Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video game hardware).

TV still wins the lion’s share of campaign budgets, with almost three-quarters of the total split between broadcast and cable TV. Other recent estimates, from political ad-tracking firm Advertising Analytics and marketing analytics company Cross Screen Media, posited an even greater reliance on digital tactics.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

The region has the highest growth potential for subscribers and Netflix and local video services are building libraries of content to drive interest. OTT investment into Asia-Pacific will spur the fastest subscriber growth rate worldwide in 2018, rising 35.2% to 331.5 million. In India, consumers are opting to stick with traditional TV and ad-supported platforms like Hotstar and YouTube.

Print, TV and direct mail may also be sources of funding. A reallocation from other local advertising efforts. As digital audio becomes more well-known, proven and easier to buy, local advertisers are reallocating funds. A Q3 2018 survey of US franchisees conducted by BIA Advisory Services and Vya found nearly half of respondents already used streaming audio to advertise their businesses.

As campaigning for the 2020 presidential election heads into its final months, political ad spending will hit an all-time high. The highly partisan political environment is driving more Americans to donate money to their preferred candidates than in past election seasons, which in turn is funneling more money into advertising.

BIA Advisory Services predicted that US local advertisers will spend $857 million on OTT ads this year. Video ad tech company BrightLine forecast that in 2019, advertisers will spend $35 million on “nontraditional” OTT ads like interactive units and direct-response ads, with that figure increasing to $70 million in 2020.

YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.

In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.

The league also had plans to host events in select teams’ local markets for the first time. Then the coronavirus changed everything. All sports, including esports, were forced to cancel live events. But esports leagues were able to pivot to online gameplay and resume their seasons relatively quickly, creating a silver lining for the industry.

Includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air. Excludes digital.

Ensure your inventory information is up-to-date and accessible with local inventory ads, and be sure to designate inventory that is available for curbside pickup. This will offer flexibility for shoppers, as shipping cutoff dates are now earlier than ever before. No. 3: Retain customers to drive repeat purchases.

How has the brand pledged to continue to help other local businesses and farms during this time of economic uncertainty? I’m a board member of The Common Market Mid-Atlantic group, and it’s a farmer-aggregator group where nonprofits gather a bunch of stuff from local farms and distribute it to restaurants, hospitals, and schools.

Instead of curating TV shows or movies like other competitors in the region, Netflix offers original content that resonates with audiences—this is partly why the company has started to produce and license a large amount of local content in Latin America to convert consumers into subscribers.

In India, consumers are opting to stick with traditional TV and ad-supported platforms like Hotstar and YouTube. High prices and a lack of localized content on OTT platforms have deterred adoption. The number of subscription OTT video users in the country will reach 29.0 million this year, up 73.3% over 2017.

Members of his team have also proposed allowing and funding municipal broadband, which would let local governments build subsidized networks, often as a coop with other municipalities. The House approved the Moving Forward Act in July, which included $100 billion for expanded broadband coverage in rural areas, but it hasn’t passed the Senate.

Local doctor’s offices invest in the format to reach consumers who are looking for practitioners in their area, while larger institutions like national health clinics and pharma companies want to reach consumers who are researching ailments, symptoms, or side effects of medications.

The closing of local businesses (restaurants, bars and small retail) has halted spending on local news outlets, including local newspapers. In March, newspapers laid off large portions of their staffs. In Quebec, Groupe Capitale Médias cut 40% of its 350 employees and said it will reduce daily print cycles to weekly.

Technology companies are also increasing their ad spend at the local level. About four in 10 US local tech advertisers surveyed by BIA Advisory Services in fall 2018 said they planned to increase their local ad spend. Only the entertainment and financial services verticals had a higher share of respondents planning to increase their local ad budgets.

This local appetite for digital video led Netflix to choose Canada as its first international market in 2010. Subscription streaming services like Netflix and homegrown services from local media companies Bell Media, Rogers Communications and Quebecor’s Videotron are now central for viewers in Canada for movies, TV shows and sports.

eMarketer expects there will be 13.3 million Netflix viewers in Canada this year, with viewers defined as individuals who watch Netflix via the app or website at least once per month. That figure is up 9.6% year over year.

There’s no one answer, but several factors can be cited: near-universal smartphone and internet usage, a high-income population with an appetite for premium devices and early adoption of the platform by local media companies. Also noteworthy is the fact that older age groups—which are generally the least likely to be Snapchat users—have widely adopted the app, driving up user numbers.

Mobile search also relies heavily on local search. The large drop in local search will continue to suppress mobile CPCs, and consequently Google revenues. Sustained business from larger advertisers will not offset all of this. At the same time, however, the IAB data indicates that both Facebook and Google are experiencing smaller drops from larger advertisers than other publishers.

And ads showing scenes inside a home, with a pet or showing a TV, were down 20%, possibly to avoid reminding people of being quarantined. For now, it’s important to not show creative executions “that depict big groups of people in close contact, or that show people doing behaviors that they're currently either unable or prohibited to do by a local government,” Cole said. Q3 and Beyond.

In India, disruption in the sports broadcasting industry is coming mainly from mobile, as smartphones and better access to data in rural areas have expanded the market for streaming. Top OTT providers include Hotstar, SonyLIV, JioTV and Airtel TV.