Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.
eMarketer principal analyst Debra Aho Williamson and junior analysts Blake Droesch and Nina Goetzen at Insider Intelligence discuss the recent conversation around a Facebook ad boycott. They then talk about why Zynn ditched its pay-to-watch feature, Snapchat's announcements and why WhatsApp's digital payments service in Brazil was suspended so quickly.
During the weeks of October 21 and October 28, brands’ ad spending decreased 23.2% and 16.9% to $4.26 million and $3.54 million, respectively, per Admetricks. Post-Crisis: To restore peace nearly one month after the protests began, Chile’s congress reached an agreement to reform the country’s constitution on November 15, 2019.