Latin America. Retail Media Is Ripe with Opportunity to Disrupt Latin America's Already Booming Digital Advertising Industry. The region’s seismic pivot toward ecommerce prompted a change in the way consumers search for products.
This should lead to larger audiences for everything from streaming services to ecommerce to home productivity tools. In the long run, better-connected residents in peripheral areas will become wealthier consumers with untapped demand. Trend: Ethical AI Becomes Core Practice.