Article
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SEP 11, 2017
Noriyuki Matsuda, founder and CEO of Sourcenext, discusses what brands often overlook when they enter Japan.
Interview
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SEP 8, 2017
Noriyuki Matsuda, founder and CEO of Sourcenext, discusses what brands often overlook when they enter Japan.
Noriyuki Matsuda
Founder and CEO
Sourcenext
Article
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JUL 25, 2017
eMarketer expects 50.2 million people in Japan will use Line at least once per month this year, a 10.3% increase from 2016.
Article
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JUN 22, 2017
Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million people this year, or 47.3% of the country’s social network user base, according to eMarketer’s latest forecast.
Article
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JUN 20, 2017
Japan was a rare example of an industrialized country that still saw large shipments of mobile phones. That’s changing. Recent data from IDC shows just how thoroughly the smartphone is now displacing the feature phone in the market.
Article
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JUN 13, 2017
Average time spent with digital media will top 3 hours per day in the industrialized countries of Japan and South Korea. Meanwhile, adults in India will average less than 90 minutes per day.
Article
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NOV 3, 2017
In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen, Rahul Chadha and Shelleen Shum discuss how people in China, Japan, India and South Korea spend their time with both traditional and digital media.
Report
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JAN 8, 2018
Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.
Article
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APR 21, 2017
In Japan, not only have few internet users employed sharing economy services, many have never even heard of them. Japan’s experience contrasts dramatically with data from Singapore and Vietnam.
Article
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JUL 31, 2018
Twitter continues to reign supreme in Japan, with almost 64% of the country’s social network users, or 34.0 million people, logging on to the platform this year, according to eMarketer’s latest forecast.
Article
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MAY 9, 2018
The number of smartphone users in Japan will increase 3.0% this year to 70.8 million, representing 56.1% of the population, according to eMarketer’s latest media usage forecast.
Article
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OCT 19, 2017
Subscription video-on-demand (SVOD) platforms are making some gains in the country, but traditional and free video services still dominate the market.
Article
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OCT 5, 2017
While the number of Instagram users in Japan soared in the past year, Twitter remains the country’s leading social network.
Article
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JUL 18, 2017
As in most developed markets, proximity mobile payments remain a solution in search of a problem in Japan.
Article
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JUL 5, 2017
Amazon still finds itself trailing Rakuten in Japan. New research shows that the ecommerce platform is not a weekly destination for most internet users there, and Amazon Prime has not really caught on in the market.
Article
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APR 25, 2017
Total digital ad spending is estimated to reach nearly ¥1.159 trillion ($10.65 billion) in 2017, and the largest share of that will go to mobile ads.
Article
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APR 25, 2017
There’s been plenty of excitement about the potential for virtual reality technology to shake up a range of industries. But the first compelling consumer product may end up coming from Japan, where Sony’s PlayStation VR has seen early success.
Article
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APR 24, 2017
Digital ads seem largely ineffective at influencing internet users who were surveyed in Japan to buy products, but when it comes to food and beverages, digital ads persuade about half of the internet users who see them.
Article
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APR 18, 2017
Nearly 30% say their companies have plans to adopt marketing automation in the future.
Article
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APR 10, 2017
A recent study found the majority of smartphone users in Japan ages 20 and older plan to wait before deleting an unused app on their smartphone.
Article
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APR 3, 2017
Even as a growing share of ecommerce in Japan is now conducted on mobile devices, a significant portion of the country’s consumers are choosing to conduct their shopping and buying using a mobile browser rather than an app.
Article
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MAR 28, 2017
According to a recent survey, around 40% of digital marketers in Japan said that one method to keep viewers from disliking digital video ads was to shorten the length of said ads.
Article
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MAR 24, 2017
In the past year, over 73 million people were mobile news readers, and 40.9 million got their headlines through apps.
Article
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MAR 21, 2017
Barely 10% say they “consciously” view digital ads on a frequent basis. Nearly one-quarter say they rarely do.