On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

But popularity doesn’t tell the whole story: Despite TikTok’s popularity and influence on culture, Instagram still led engagement with 89% of respondents saying they used it at least once per month, followed by Snap at 84% and TikTok at 80%. TikTok’s popularity, along with its push toward in-app shopping and social commerce, is helping drive its ad revenues far above its competitors.

On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.

Targeting Gen Z on TikTok, Instagram, and Snapchat makes sense, while older groups are more effectively met on Facebook and Twitter. Pay Close Attention to the Ongoing Digitization of Both Video and Audio. The emergence of ad-supported video services in Canada presents an opportunity to get access to digital video viewers who have previously flocked to ad-free services like Netflix.

Instagram Grows Its Share of Facebook Ad Revenues. Instagram continues to grow faster than core Facebook. This year, Instagram will account for over half—52.6%—of Facebook’s total US net ad revenues. Its share will increase to 60.9% by 2023. Worldwide, core Facebook still accounts for most of Facebook’s total revenues, though it’s still losing share to Instagram.

Instagram and YouTube are the top destinations for product inspiration and purchases. The PwC Gen Z respondents noted Instagram as the top social site for shopping 74% of the time, followed by YouTube at 71%. That differed significantly from millennials, who chose Facebook as their top social media channel for shopping 72% of the time.

Meanwhile, through a new partnership with 3D modeling provider VNTANA, Meta will make it easier for brands to run three-dimensional ads on Facebook and Instagram. The integration will allow brands to upload 3D models of their products to both platforms and convert them into ads.

As platforms like Facebook, Instagram, and TikTok ramp up their social commerce capabilities, they have become a go-to spot for consumers to seek out product information, compare prices, and read reviews from other customers.

Evidence of the campaign goes as far back as February (before Meta had its own scandal about teens on Instagram), and it seems it was effective.

The company has integrations with all the major social players, allowing for a range of social commerce capabilities, including creating a shop with in-app checkout (on Facebook and Instagram in the US only), retargeting ads, and tracking performance with pixel data. Prediction. Social commerce platforms will get in-app checkout capabilities in Canada.

Respondents were considerably less likely to perceive ads on Instagram as annoying versus those on Facebook. Just 21% of Instagram users agreed or strongly agreed that ads are annoying on Instagram, versus 33% of users who said Facebook. Not all Facebook users also use Instagram, but this comparison is a strong indication that users are less likely to be annoyed by ads on Instagram.