Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.

Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.

Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.

If eyeballs continue to depart Facebook and Instagram, it puts increasing pressure on Meta to find a way to monetize its metaverse ambitions that much faster.

Pinterest’s visual search tool, Lens, now lets users buy directly from the search results page. You can point the camera at an object, find out what it is, and buy it directly if it’s loaded into Pinterest. Instagram is experimenting with new tools that let influencers monetize by recommending products on the platform, thereby earning commission fees.

TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app. Twitter ranks second, with a daily average of 35 minutes, while third-place Facebook will see 31 minutes per day from the average adult user.