eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.

Major revenue sources for Bilibili include virtual gifting, ecommerce and advertising, as well as in-game purchases (the company is also a game publisher).

Predictably, the firms that can satisfy this demand have stepped up their advertising game. “We’re observing increased paid advertising, and video investments in particular, for many of the leading and emerging providers of video conferencing solutions,” said Jeremy Tate, senior vice president and general manager at media agency DWA, a Merkle Company.

From an audience perspective, marketers that want to reach people who are heavy gamers or game streamers will find their audience on platforms like Twitch and Mixer. The interesting trend to follow is whether YouTube and the social properties will step up their efforts to woo top game streamers.

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As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

YouTube experienced a new round of brand-safety issues, leading advertisers including Epic Games, AT&T, Nestle and Peloton to pause their ad campaigns on the platform. New streaming services from major providers will add 53 million US video subscribers and $3.6 billion in subscription revenue by 2023, according to a study.

Marketers trying constantly to be on the technological cutting edge may be playing a sucker’s game. Advertisers are pursuing consumers on mobile devices, where the latter spend much of their time. This does not necessarily mean, though, that advertisers have figured out how to use that medium effectively. Sources. Morning Consult. Nielsen.

And even though they don’t spend much time with traditional media, they lavish great amounts of attention on the gamers, teams, leagues and tournaments they follow. They are open to marketing messages that are embedded in the esports experience, whether those are sponsorships, branded videos, in-game integrations, influencer-driven endorsements or even traditional ads.

It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games.

But the same can’t be said of the media, gaming and ad tech worlds. 2019 should be a year of intense planning for experiences that take full advantage of 5G speeds—including more immersive AR, multi-angle video streaming for sports and gaming based in the cloud. In fact, 5G will likely accelerate the move of many computing services to a cloud-based environment.

Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play.

The real nuance we’ve seen over the past 12 months is the emergence of the playable ad format—a try-before-you-buy-type simulator for whatever the content is. It's proven to be effective and works quite well in a rewarded video slot. A number of performance marketers are leveraging it. It’s especially effective for gaming advertisers running in gaming environments.

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.