Beyond the chart: Millennials and Gen Xers are more likely to have loan balances than any other age demographic, especially for mortgages, as consumers buy houses at a pace not seen since before the Great Recession.

An increasing number of highly educated Black professionals are entering the workforce: As of 2020, 40.2% of Black millennials had a college degree compared with 29.0% of Black Gen Xers, per the census data. Companies would be wise to tailor their product lines to this population’s needs. Expect a growing market with diverse tastes and demand for high-quality products and services.

Millennials and Gen X are still Facebook’s main users. Together, those two generations will make up more than half of Facebook’s US user base in 2022. Even as Gen Z’s user share rises, it won’t reach that of either Gen X or millennials through at least 2025. Facebook will add nearly 9 million US users between 2020 and 2025.

For example, Gen X and baby boomers turn to fintech applications for specific uses, while Gen Z and millennials use them to approximate and replace traditional relationships with financial institutions. Some 29% (more than half of Gen Z fintech users overall) reported using more than one account. This compared with 27% of millennials, 18% of Gen X, and 9% of baby boomers.

Credit card account smartphone access preference also extends to Gen X. To see how consumers rank these features as "extremely valuable" by generation, please visit the Appendix. Methodology. What Is This Study?

Baby boomers are no exception—and Gen Xers are following close behind. All stakeholders stand to gain, whether in improved health, lower costs, or more revenue from new business. Marketers: Too Much Advertising Is Too Much. Aggressive marketing tactics will turn off the very audience you’re trying to reach.

These concerns may be further influenced by the statuses of individual Black consumers—including whether they are immigrants or native-born Americans, high-income or low-income earners, and Gen X, seniors, or a generation in between.

Both Gen Z and Gen X were more selective. Introduction. The growth in the number of new digital grocery buyers—which accelerated during the pandemic—will slow in the coming years while sales will continue to grow.

Almost two-thirds of millennial (69%) and Gen Z (65%) consumers said they plan to travel for vacation, outpacing Gen Xers and baby boomers, per a Verasight survey conducted in May 2022. Younger consumers are relying on credit cards to afford leisurely activities. Over a quarter (27%) of Gen Zers and millennials report putting more on credit cards than they did last year.