On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.

Gaming is a key component of Netflix’s lofty franchise goals: On its own, gaming can help Netflix increase time spent. But it’s especially valuable in its push to build popular properties into full-fledged multimedia “universes.”

Gaming platforms are much further ahead in terms of adoption of crypto, but they’re not quite there in terms of blockchain integration or scope. Video game platform Roblox, which is pioneering a metaverse-like world, counts nearly 50 million daily gaming users, including more than half of all children in the US as of July 2020, per Morning Brew.

Mobile and desktop/laptop gaming revenues in the region will reach $6.7 billion in 2025, growing at a 7.8% CAGR between 2021 and 2025. The big takeaway: As Southeast Asia moves toward a more digital-oriented way of life, brands can gain and retain buyers and users by leveraging local knowledge and avoiding blanket solutions that might not work for individual markets.

Gaming app publishers are more likely to experiment with alternative monetization routes. According to an October 2021 survey by AdColony and Fyber, 39% of gaming app publishers worldwide monetized via in-app purchases, compared with just 6% of nongaming apps.

Digital Gaming. Gaming is fast expanding in Southeast Asia: According to Niko Partners, the number of gamers in the region reached 269 million in 2021, and digital (mobile and desktop/laptop) gaming revenue will reach $6.7 billion in 2025 while growing at 7.8% CAGR between 2021 and 2025.

How we got here: Wizarding World has expanded beyond movies to television, Broadway, and video games, but scandals involving its creator and the cast of the “Fantastic Beasts” spin-off series show that not all major film franchises have equal staying power. “Fantastic Beasts” and the rest of the Wizarding World have had trouble escaping controversy. Creator J.K.

By this measure, playing video games eclipsed listening to music, browsing the internet, engaging on social platforms, and watching TV shows or movies at home. The pandemic has driven Gen Z further into gaming and watching others—amateurs and professionals alike—play video games.

The demand for Nvidia’s GPUs has outstripped supply for years as crypto-miners, gamers, and scalpers have made a beeline to secure all available cards. One result of the shortage is that older GPUs, like 2017’s GeForce GTX 1080 Ti, are being sold for more than their original price.

There’s also overlap with streamers’ growing interest in video game adaptations. One of Netflix’s most popular anime is an adaptation of the “Castlevania” series, and it has commissioned shows based on other popular Japanese game series.