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  • Article
     | 
    MAY 5, 2022

    During its investor day event in December 2021, CVS hinted at potentially exploring partnerships to accelerate its primary care endeavors. We could see CVS make a deal with a digital mental health startup, considering its mental health services saw massive utilization lately. CVS went from supporting 10,000 virtual mental health visits in 2019 to 10 million in 2021, per CEO Karen Lynch.

  • Article
     | 
    APR 25, 2022

    The ecommerce giant announced at an event in Paris that it will produce a number of originals, dedicating further efforts to invest in French TV production. Amazon recently disclosed that it has invested £50 million (over $65 million) to produce three series and add jobs in Scotland.

  • Article
     | 
    MAR 7, 2022

    Last week, the retailer also launched an exclusive three-week sales event for Walmart+ members. It is reminiscent of Amazon’s Prime Day, which has grown into a major sales event since its 2015 launch.

  • Article
     | 
    JUN 8, 2020

    As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see an opportunity to bolster their virtual events and innovate new offerings for clients.

  • Article
     | 
    OCT 12, 2020

    Amazon Prime Day 2020 will be unlike any other since its debut five years ago. Amid the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.

  • Article
     | 
    NOV 11, 2020

    Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

  • Audio
     | 
    MAY 11, 2020

    The COVID-19 crisis has changed the way that B2Bs engage their prospects. In this episode, eMarketer principal analyst Jillian Ryan is joined by two guests, Sydney Sloan, CMO of sales engagement platform Salesloft, and Andie Cohn, vice president of corporate sales at Insider Intelligence. Their conversation will feature insights on how B2B sellers should pivot their strategies without in-person events, how to update messaging and outreach cadence, as well as tips for bringing empathy to the sales process.

  • Article
     | 
    APR 4, 2022

    The other features in this category—member-only access to product releases, sales, and events—were not as important to most apparel buyers. Our survey presented these features as part of paid membership programs.

  • Report
     | 
    DEC 12, 2019

    Twitter’s plateauing user growth has been evident for the past few years. But its user base is stable and ticking upward. We expect it to maintain its substantial influence worldwide as a platform for political discourse and real-time events coverage.

  • Article
     | 
    JUN 4, 2021

    Shortly after Amazon confirmed Prime Day for June 21 and 22, both retailers introduced coinciding sales events as competition continues heating up in the retail space.

  • Audio
     | 
    MAY 3, 2021

    On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

  • Article
     | 
    JUN 25, 2020

    Most in-person events have been canceled, and as continued concerns around face-to-face meetings increases, companies will likely be pivoting to virtual gatherings—even for intimate dinners and cocktail hours with clients.

  • Article
     | 
    MAR 5, 2020

    In-person events are a cornerstone touchpoint for many B2B companies, but as the coronavirus outbreak progresses globally, major business events have been cancelled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenue and sales.

  • Article
     | 
    APR 1, 2021

    LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.

  • Article
     | 
    SEP 16, 2020

    Roughly seven in 10 (71.2%) US ad and marketing executives think it’s at least somewhat unlikely that in-person business events, including conferences and large industry shows, will take place by the end of 2020.

  • Audio
     | 
    JUL 29, 2020

    Terry Kawaja, founder and CEO of strategic advisory firm Luma Partners, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the pandemic's effects on live events and the ad market, the importance of marketers taking a stand on social issues and using economic downturns to increase brand presence.

  • Audio
     | 
    DEC 10, 2020

    eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.

  • Audio
     | 
    SEP 4, 2020

    eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.

  • Article
     | 
    APR 20, 2022

    Events within games also have a lot of draw: A November 2020 Lil Nas X concert series in Roblox was viewed more than 33 million times, for example.

  • Article
     | 
    FEB 23, 2022

    After plummeting in 2020 with live events virtually nonexistent, Ticketmaster surged 688% last year to 46.2 million visitors. Meanwhile, Macy’s also made a nice comeback with an 18% jump to 51.6 million. Some sellers benefited from the “new normal.” A few top retailers mostly maintained their massive pandemic-driven gains from 2020.

  • Article
     | 
    JUN 7, 2021

    The event will feature experiences and perks across a variety of categories, which should help Amex increase customer engagement and expedite travel & entertainment volume recovery as the US reopens.

  • Article
     | 
    MAY 12, 2022

    Yet the course of events isn’t altogether surprising. Tech experienced overheated growth during the height of the pandemic while other parts of the economy languished. As a post-pandemic era materializes, tech is still facing supply chain challenges just as other sectors like travel and hospitality are rebounding.

  • Article
     | 
    MAY 5, 2022

    The opportunity: In the event that Big Tech decides to stay the in-person course, smaller businesses, startups, and those outside of Silicon Valley and other tech hubs could gain an edge by attracting talent with more enticing fully remote arrangements.

  • Article
     | 
    APR 7, 2022

    MVFW was an open event, and Decentraland reported more than 100,000 attendees over the course of four days, but attendance at individual events was sparse (often in the dozens), and the experience was filled with technical challenges for participants.

  • Article
     | 
    MAY 28, 2021

    Amazon’s flagship sales event is reportedly scheduled for June despite historically taking place in July—and being delayed to October in 2020—in a bid to maximize the event’s performance.

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