The big takeaway: Large companies are moving in on the healthcare space to transform consumer engagement—which is long overdue since healthcare lags behind industries like retail and banking when it comes to customer experience. Nontraditional players like Mastercard and Bank of America are bringing their consumer engagement strategies to healthcare.
Increased ecosystem engagement, higher transaction inflows, and volume from larger sellers drove Square’s performance in Q1. Square launched a number of Cash App initiatives that helped augment engagement. On the company’s Q1 earnings call, CEO Jack Dorsey said monthly active Cash App users made an average of 18 transactions across the ecosystem, with activity peaking in March.
Facebook’s own research also shows that politics, particularly right or far-right discourse, generates a ton of engagement. In a November 2020 blog post, Facebook revealed that seven of the top 10 US Pages ranked by engagement from October 23 to 29, just ahead of the election, were political in some way.
Evaluations and audits are a regular part of the brand and agency engagement. In the past few months alone, major brands including Coca-Cola, Facebook, The Home Depot, and Unilever have all announced global agency reviews. Four in 10 brand marketers surveyed by Adweek Intelligence in October and November 2020 planned to retain their current agencies.