In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

Nearly 2 in 5 augmented reality (AR) users in the US will shop with the technology this year, for a total of 35.0 million retail AR users. That base is up 18.8% from last year and will continue to grow at double-digit rates through 2024 as shoppers make use of virtual try-on and product visualization features.

In our 2022 US Apparel Retail Features Benchmark report, we break down the online and in-store features apparel shoppers value the most.

Amazon flexes its market power with seller surcharges, anti-union stance: Despite rapid growth during the pandemic, the ecommerce giant is passing fuel and inflation costs onto its sellers while resisting calls to improve working conditions.

Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes.

Farfetch and Neiman Marcus join forces to update luxury retail for the ecommerce age: The fashion platform will invest up to $200 million in the retailer, with the latter using Farfetch’s ecommerce tools to power digital channels.

In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.

Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.

Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.

Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.

Retailers need to take note of consumers’ shifting shopping behaviors: Rising inflation and supply chain shortages have driven consumers to adjust where and how they spend their money.

Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.

Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.

In a study of select countries, adults favored in-store over online shopping everywhere except China. There, 54% would rather shop digitally and only 16% preferred physical stores, while the rest had no opinion.

High prices are taking their toll on people’s desire to shop: Consumer spending in the US increased slightly in February, but consumer sentiment remains depressed.