This will be a record year for holiday ecommerce sales. More than three in 10 retail pounds spent during the holiday season will go to online channels. Driving this trend will be a high street hugely depressed by restrictions on physical shopping, large numbers of store closures, and a generally wary population.

According to our latest forecast, Amazon will generate $70.56 billion in consumer electronics/computer sales in the US, accounting for 45.1% of the category’s overall ecommerce sales and 22.3% of its total retail sales. It will generate $40.41 billion in apparel/accessories sales, good for 29.8% of ecommerce sales and 10.9% of total retail sales.

In Europe, meanwhile, Amazon is the dominant ecommerce retailer in every major market. The ecommerce game is a tale of two countries for now, with China far out in front. Key Takeaways. Ecommerce sales will accelerate this year in many individual national markets, but not overall.

Developed countries in Europe will experience slower growth. In terms of net monthly users, India will remain Facebook’s largest market in 2020. We expect it will have 262.1 million users this year. Our forecast for US and UK Facebook users, as well as US and UK Instagram, Snapchat and Twitter users, will be available in August.

On March 11, Trump announced a 30-day ban on travel from most European countries to the US. Less than a week later, the US extended the ban to include the UK and Ireland. On March 16, residents of six counties in the San Francisco area were ordered to shelter in place, marking the beginning of a wave of stay-at-home measures that would be implemented across the country.

Digital users in North America and Europe have reached a comfort level with shopping and buying via mobile, but more often than not, they still prefer their larger-screen computers to finalize transactions. This dynamic is still evolving, but slower than before.

Top 10 countries for ecommerce growth

In November 2020, the European Commission filed a formal complaint against Amazon for the same allegations, the first of such antitrust charges worldwide. DC’s new suit addresses the same segment of Amazon’s business, though the complaint focuses on anti-competitive pricing policies rather than use of third-party merchants’ data.

Digital retailers bristle at the mere mention of the term “serial returner.” Many have put policies in place to block this apparent scourge. But there’s a difference between someone who consciously games the digital retailing system for their own insidious gain and a strong brand advocate who just wants to try multiple items and buy.

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

That includes Facebook Pay, which some predict will launch in Europe in 2021, as well as Instagram Checkout—which allows shoppers to not only view product information from a brand's post, but also make a purchase by clicking a “Checkout on Instagram” button.

On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.