GlobalWebIndex confirmed this pattern in a range of markets, including Colombia, France, Germany and Indonesia. As a result, mobile ad spending will continue sharply upward for the foreseeable future. eMarketer predicts that spending on mobile advertising will rise 21.0% this year, to account for 73.1% of all digital ad spending, and more than one-third of total media ad spending.
As a result, many first-time users in the region came online as social media, ecommerce and digital video began taking off—and many did so primarily through a mobile phone. Despite its late start, 45.3% of Latin America’s population, or 289.2 million people, will watch streaming or downloaded video content via any device at least once per month in 2019.