Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. Episode 7: Digital Video. Episode 8: Global Mobile Payments. Lauren Fisher, principal analyst, Monica Peart, VP of forecasting, Karin von Abrams, principal analyst talk with Marissa Coslov, VP of business development about our forecasts for programmatic ad spending.

We estimate that 72.2% of ecommerce channel advertising will be search advertising this year. But ecommerce properties also sell display advertising, so the category as a whole is not a subset of search. The vast majority of ecommerce channel search advertising is sold by Amazon.

To help developers benchmark their app’s performance and design performance-driven acquisition and monetization strategies, Flurry Analytics recently revisited our app loyalty matrix, which allows us to dive into user engagement rates by app category. In this analysis, we highlight weekly usage frequency and rolling retention rates.

Since Apple’s April iOS update went into effect, the share of users who have upgraded to iOS 14.5 or higher has hit 70% worldwide, according to AppsFlyer’s iOS 14+ benchmark data. With iOS 14.5 upgrades well underway, Apple’s privacy updates and ATT (App Tracking Transparency) enforcement will continue to impact advertisers’ ability to garner insights and attribute campaigns.

Report watchlist: Keep an eye out for our upcoming Cash Back Credit Cards Emerging Features Benchmark study, where Insider Intelligence identifies the features cash-back card prospects value most and ranks 10 cards based on whether they offer those in-demand features.

Differentiation through content and user experience will be the benchmarks for future success.”.

Revolut is making itself a one-stop-shop for customers’ financial needs even beyond banking. Standout features include cryptocurrency and stock trading, insurance, early salary access, subscription management, and travel bookings. Weakness: Lack of Full UK License. Revolut’s e-money license means that it can’t offer overdrafts, loans, or deposit accounts and doesn’t directly offer FSCS protection.

Data from Rakuten Intelligence indicates that Amazon’s US ecommerce market share climbed to 40.4% in June, up from 35.7% in April and 37.0% in May, suggesting that perhaps the bump in apparel sales played a role.

The bank’s new mobile banking features could have aided its scores, though not all of the features resonate with Canadian banking customers, per Insider Intelligence’s inaugural Canada Mobile Banking Emerging Features Benchmark report.

Instagram has been steadily adding shopping features for creators; for instance, it’s testing a native affiliate tool that lets creators find and promote products that are available for purchase directly within the Instagram app. The tool would also provide them with more ways to set up shops for their own merchandise.

As the pandemic elevated ecommerce adoption (and temporarily slowed social ad spending), Facebook, Instagram, and others quickly expanded their social commerce offerings to help drive conversions within their apps. That said, we don’t expect most users to check out on social in 2021, at least not on a regular basis.

According to data from measurement firm MediaRadar and cited by FiercePharma, digital ad spending among B2B medical and pharma brands fell 30% below the industry benchmark in March 2020, but it quickly rebounded. By May 2020, spending was up 56% year over year.

Fully autonomous vehicles will also enable the development of advanced connected car features, like in-car entertainment and ecommerce. Hesitation over AI decision-making remains. Manufacturers of autonomous vehicles still have some work to do to convince the public that their vehicles are safe and road-worthy, according to an April 2021 survey from YouGov.

Get subscriber benchmarks for the not-so-typical metrics and deliver a not-so-typical subscriber experience in return. —Megan Moller, Director of Content Marketing, Litmus.

For ecommerce retailers, connecting to site activity is key: Customers who buy swimwear should be sent more swimwear, those who browse through tops should be emailed more offers featuring tops, and so on.

Using our UK internet user forecast as a benchmark, that would put its number of subscribers at around 9 million and put Disney+ hot on the heels of Amazon Prime Video. It’s not all plain sailing in the SVOD world, though. Apple TV+ doesn’t appear to be the success the company was hoping for.

But it’s difficult to set benchmarks due to all the various factors that go into a campaign, such as if an influencer works with an agency that takes a cut, or if the project involves a single post or multiple types of content.

It can take anywhere from a few days to several months for refunds to be processed on a debit or credit card—and it’s worse this year, as the boom in ecommerce has triggered a record amount of returns and backlogged refunds. Alerts can help customers corral these transactions and get a clearer picture of their cash flow.

Six in 10 said net-new account engagement was a KPI, 52% looked at the number of qualified accounts and ABM’s contribution to the pipeline revenues, while half cited win rates as a benchmark of success.