JUN 1, 2021
NOV 17, 2021
Before Tealium, Chris worked as a display advertising product specialist for the Oracle Marketing Cloud as well as at a media company where he focused on consulting traditional media companies transitioning to a digital-first model. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.
OCT 22, 2021
For example, Spotify already offers on-screen display ads, and those become far more valuable if users are actively looking at their screens.
AUG 11, 2021
NOV 12, 2021
The fine is just one that the online search giant has faced from EU regulators in the last several years—including a $5 billion fine in 2018 for anti-competitive bundling of Google apps on Android devices and a $1.7 billion fine in 2019 over display ad practices.
AUG 16, 2021
AUG 31, 2021
Article: LinkedIn holds a third of all US B2B digital display ad revenue. Article: US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy.
SEP 17, 2021
Google and TV came in second at 37%, followed by Instagram at 36%, Facebook and YouTube at 35%, TikTok at 26%, and display ads at 22%. Why it’s worth watching: 2020 forced agencies to pivot away from traditional advertising channels like TV and out-of-home advertising, but platforms still have a ways to go to make advertisers comfortable.
MAY 24, 2021
JAN 20, 2021
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
JUL 29, 2021
AUG 13, 2021
The computing products and consumer electronics industry saw 37.8% growth in display advertising in 2020 and 21.3% growth in search. Looking ahead: We expect sustained growth in 2021, although the category will fall behind consumer packaged goods (CPG), retail, and entertainment.
AUG 17, 2021
In addition to newsletter sign-ups, display ad redirects, and other offer-based acquisition tactics, Golf Town also collects email addresses in-store. “The most profitable email addresses that you can acquire, by a mile, are the ones you get in-store,” he said.
AUG 24, 2020
The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.
MAY 4, 2020
When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.
Performance Metrics |
MAY 5, 2020
JUL 19, 2021
NOV 21, 2019
Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.
NOV 21, 2019
Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.
NOV 25, 2019
US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.
OCT 30, 2019
eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what programmatic trends mean for advertisers and consumers alike.
SEP 16, 2020
"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.
NOV 10, 2020
Our CTV advertising forecast includes digital advertising that appears on connected TV devices, including display ads that appear on home screens as well as in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube. It excludes network-sold inventory from traditional linear TV and addressable TV advertising.
FEB 6, 2020
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements. Overall, mobile video ads sold programmatically generated $19.93 billion in revenues in 2019 in the US and will generate $24.87 billion in 2020.
Performance Metrics |
APR 1, 2020