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  • Audio
     | 
    FEB 18, 2020

    Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

  • Article
     | 
    DEC 19, 2019

    Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

  • Audio
     | 
    DEC 4, 2019

    eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.

  • Audio
     | 
    DEC 2, 2019

    eMarketer junior analyst Blake Droesch and principal analyst Nicole Perrin talk about the varying positions that the major social platforms have taken on political advertising. They also discuss early reactions toward Disney+, TikTok influencers and a new community hub feature from Tumblr.

  • Audio
     | 
    NOV 22, 2019

    eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.

  • Audio
     | 
    SEP 17, 2019

    eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

  • Audio
     | 
    JUL 20, 2019

    eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? What will happen to the quality of TV programming? And when the dust clears, who will be the winners and losers?

  • Article
     | 
    DEC 24, 2020

    But no other new US streaming service had a debut like Disney+ did—we estimate that it will reach 72.4 million US monthly viewers in 2020, its first full year in service. We forecast that more than one-fifth of the US population will use Disney+ this year, and in 2024, more than one-third will.

  • Article
     | 
    OCT 19, 2020

    Priced at below $5 a month, these plans are a departure for Netflix, which has held firm on pricing in Western markets, and are likely an answer to the Disney+ Hotstar launch in Southeast Asia. By and large, we expect there will be 97.8 million Netflix users in Asia-Pacific by the end of this year, making up 18.4% of worldwide Netflix users.

  • Report
     | 
    JUL 28, 2020

    (The launch of Disney+ couldn’t have been more opportune.) In this report, we’ll examine changing behaviors across age groups and across three core themes:. Shopping habits. Media consumption. Social media use. Shopping Habits. Quarantines and the shuttering of stores have had a profound effect on shopping habits.

  • Video
     | 
    DEC 16, 2019

    eMarketer global director of public relations Douglas Clark shares our updated forecast for Netflix adoption in the UK, France and Germany.

  • Video
     | 
    MAY 6, 2020

    eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video in the UK.

  • Article
     | 
    SEP 22, 2020

    US Disney+ Viewers on Track to Surpass Hulu by 2024. Apple's Subscription Bundle is Economical—But May Not be Enticing to Those Not Already in its Ecosystem. Amazon Introduced Luxury Retail Storefronts on its Mobile App. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

  • Article
     | 
    SEP 23, 2020

    US Disney+ Viewers on Track to Surpass Hulu by 2024. Peacock Reported 10 Million Sign-Ups, but Marketers Should Keep an Eye on Time Spent. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

  • Article
     | 
    FEB 3, 2020

    In 2020, many consumers will receive services like Peacock, Apple TV+, Disney+ and HBO Max for merely paying for other ancillary products. Others already get Prime Video, Netflix and Hulu discounted for similar reasons. These bundles will momentarily reduce churn. Sure, most people say they won’t pay $40 or more for their video subscriptions.

  • Report
     | 
    MAR 12, 2020

    There is significantly less interest among Francophones to subscribe to newer entrants to the streaming landscape like Disney+ and Apple TV+. MTM’s polling showed only 11% of French speakers were interested in Disney+ and just 6% for Apple TV+ (compared with 18% and 12% for Anglophones, respectively).

  • Report
     | 
    FEB 25, 2020

    That said, the surge in subscriptions for Disney+ indicates millennials (and others) are open to trying something new if the value proposition seems too good to pass up. But they are unlikely to end up with a vast portfolio of subscriptions.

  • Article
     | 
    APR 27, 2020

    According to Haggstrom, "Competitors like Disney+ and Apple TV+ are still scaling up and filling their services with new original content, but Netflix already has a strong pipeline of new originals to keep viewers entertained.

  • Video
     | 
    SEP 30, 2019

    Disney+ is the upcoming streaming service that has received the most press, and some have dubbed it a “Netflix killer.” But that overlooks that many people will subscribe to Netflix and Disney+ simultaneously. In a June 2019 poll by Hub Research, just 16% of US internet users were very likely to subscribe to Disney+. But among respondents who already subscribed to Netflix, that figure was 20%.

  • Article
     | 
    JUN 3, 2019

    In turn, if Disney can increase subscriptions to Hulu and offer Disney+ in a discounted bundle, it may grow its audience for the new service. “In this upcoming period of unprecedented competition in the SVOD space, pricing will become an increasingly important factor in why users choose one service over another,” Verna said.

  • Article
     | 
    DEC 16, 2019

    And a new crop of entrants, from Disney+ to Apple TV+, will make it even tougher for Facebook’s video properties to stand out. Only 9% of US video streaming service users ages 15 and older surveyed by AudienceProject in Q3 2019 said they used Facebook Watch, unchanged from Q4 2018. Netflix, Amazon Prime Video, YouTube and Hulu remain the four dominant players.

  • Report
     | 
    MAY 15, 2019

    Disney+ will be an ad-free service that will cost $6.99 per month. It will feature movies and TV series from the company’s prestigious entertainment brands, including its eponymous film studio, Pixar, Marvel, Star Wars and National Geographic.

  • Report
     | 
    SEP 19, 2019

    Disney plans to spend $1 billion on content for Disney+ in 2020, and the service also leverages content from other Disney properties, including the company’s vaunted film library and its other networks and streaming services, including Hulu and ESPN. Facebook, YouTube, AT&T and NBCUniversal are also doubling down on funding new programming for their streaming platforms, and they aren’t alone.

  • Report
     | 
    JAN 21, 2020

    If Apple TV+, BritBox and Disney+ were added, then that total would reach almost £49.00 ($62.54) per month. Data from nScreen Media in March 2019 shows that SVOD subscribers in the UK spent an average of €18.95 (£16.62 or $21.22) per month.

  • Report
     | 
    SEP 19, 2019

    The OTT category is about to get more crowded when Disney+ launches November 12 and Apple TV+ arrives November 1. The domestic cable operators were slow to respond to foreign OTT competition, but they now offer a number of viable entertainment options. In 2014, the major cable companies in Canada launched products positioned as alternatives to Netflix.

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