FEB 15, 2022
DEC 28, 2021
Insider Intelligence talked with Adam Hadi, vice president of marketing at Current, about how marketing a neobank differs from promoting a traditional bank, how high retention among banking customers can be a “double-edged sword,” and how being digital-only was one of Current’s advantages during the pandemic. The following has been edited for brevity and clarity.
MAR 30, 2020
The Great Recession was a low point in the recorded history of advertising. Total media ad spending declined for two straight years in the US, and digital ad spending even dropped in absolute terms in 2009, the only time that’s ever happened. But most of the buy-side decision-makers surveyed in late March 2020 by the Interactive Advertising Bureau (IAB) think the coronavirus pandemic will have an even worse effect on US ad budgets.
JUN 29, 2020
Amid unprecedented recessionary headwinds caused by the coronavirus pandemic, China’s total ad spending will downshift considerably, but remain in positive territory at 0.4% growth. This will make it the only national market we cover to see net growth this year. Digital ad spending in China, meanwhile, will grow by 5.0%.
JUN 17, 2021
Digital account opening is on the rise after a pandemic slump.
FEB 16, 2022
As their low-cost, digital-only platforms surged in popularity, several incumbent FIs launched their own services. Some robo-advisors have moved toward the hybrid model to cast a wider net. Pure-play robo-advisors focus on the low-cost and convenient nature of their offerings. While hybrids’ messaging emphasizes human advisors’ expertise and the guidance they can offer during periods of volatility.
SEP 22, 2020
With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.
OCT 27, 2021
SEP 8, 2020
The pandemic is changing how brands work with influencers. Not only is it accelerating existing industry trends, it also presents new challenges and opportunities for influencer marketing.
APR 21, 2020
eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.
OCT 12, 2020
The healthcare and pharma industry is one of the only US industries to significantly increase its digital ad spend this year.
MAR 29, 2021
Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.
DEC 10, 2019
Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.
JUL 28, 2021
FEB 9, 2022
DEC 13, 2021
Some digital-only retailers, too, will feel the pinch as shoppers venture away from their virtual storefronts. In-store retail tech will begin to proliferate. Amazon will launch more of its cashierless Go stores under the Fresh brand in 2022, and copycat stores will also emerge.
APR 19, 2022
“His buyout offer is $54.20 per share in cash, well over the $30 recommended sale price,” said Baruch Labunski, CEO at Rank Secure, a digital consultancy firm. “The only way to stave him off is to have another buyer offer more. That likely won't happen with Twitter losing users and ad revenue dollars.”. Musk could also be shoring up support to improve his chances for a takeover bid.
OCT 20, 2021
DEC 1, 2020
MAR 1, 2022
Audio-only visits are available for non-emergency services only, like to discuss allergies or flu symptoms. Amazon’s move is a timely one: Amazon will be catering to a growing pool of its customers interested in using voice assistants for healthcare.
APR 14, 2022
Even though CNN+’s subscription-only model (which charges $5.99 a month) was already internally contested at the time, CEO Jason Kilar pressed on with the plan—until he, too, departed the company days before the Warner Bros. Discovery merger. CNN+ isn’t even the only streamer offering news content.
SEP 13, 2021
More governments try to stymie content moderation: Texas' and Brazil’s laws to suppress social media “censorship” would only make it more difficult to combat misinformation on the already-mistrusted social platforms.
FEB 24, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Brightcove's Lauren McHugh, senior product marketing manager. She discussed how video has proven to be one of the most effective ways to not only increase pipeline, but drive more leads.
MAR 4, 2022
New data shows millennials and Gen Zers seek health advice online (including on social media)—a trend that already has some physicians turning to TikTok to build patient trust and connection.
NOV 24, 2021
Last year, there was a huge shakeout in the UK’s retail landscape. Long-established names disappeared, hobbled by pandemic pressures, while a swath of digital-first players gained new customers.