Digital ad spend by telecom and by computing products and consumer electronics companies will outperform industry averages in 2020. In a difficult year for digital ad spending, they will be two of only three industries to maintain double-digit growth.
US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. This report breaks down the market factors and B2B-specific considerations that are driving this increase.
From the onset of the pandemic, US consumers have shifted to ecommerce for essential goods and personal care products, which is keeping consumer packaged goods (CPG) digital ad spending afloat.
Curated by eMarketer, this collection of insights and interviews will help you understand how CPG marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: CPGs Speak Out.”
Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.