Geography

Asia-Pacific (343)
Europe (332)
Latin America (79)
Middle East & Africa (30)
North America (641)
Worldwide (199)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
1276 Results
Filter
Sort by: Relevance | Date
  • Chart
     | 
    JUN 9, 2021
  • Chart
     | 
    JUN 8, 2021
  • Report
     | 
    NOV 10, 2020

    About one-third of its 50 respondents said their digital group handles CTV buying, and 23% said CTV buying was controlled by their TV group. Just one-quarter said their TV and digital groups had merged. Another 23% said their TV and digital groups collaborate when planning CTV campaigns.

  • Chart
     | 
    JUN 1, 2021
  • Chart
     | 
    JUN 1, 2021
  • Article
     | 
    MAY 5, 2021

    Scroll on, Twitter: The platform's acquisition of ad-free news startup Scroll is the latest in its effort to build out enough features and content to feasibly sell paid subscriptions to its users.

  • Article
     | 
    JUN 21, 2019

    Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.

  • Audio
     | 
    APR 27, 2021

    On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.

  • Report
     | 
    OCT 20, 2020
  • Audio
     | 
    OCT 14, 2020

    Based on a bottom-up look at the market, eMarketer has updated our estimates of US digital ad spending this year. eMarketer forecasting analysts Eric Haggstrom and Peter Vahle, along with junior forecasting analyst at Insider Intelligence Nazmul Islam, join eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about the building blocks of the forecast, what we know about performance at major digital ad sellers, and how it all adds up to the whole. Plus, they put our digital forecast in the context of other major media.

  • Report
     | 
    OCT 15, 2020

    Entertainment is a main driver of greater digital engagement and time spent. The most dramatic changes in media consumption this year relate to subscription video-on-demand (SVOD) and digital audio. In H1 2020, 86.3% of internet users in Argentina had watched SVOD services in the month prior to polling.

  • Report
     | 
    MAY 13, 2020

    In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

  • Report
     | 
    MAY 30, 2019

    Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

  • Report
     | 
    OCT 15, 2020

    Penetration of broadcast radio also declined by a few percentage points between H1 2019 and H1 2020, but radio did reach a larger audience than audio streamed from digital sources, at 77.7% and 75.1% of internet users, respectively. Time spent with broadcast radio was 1:11 daily, on average—a lower level of engagement than all other activities, except online and print press.

  • Article
     | 
    MAR 9, 2020

    With a presidential election and expected record spending on voter persuasion in 2020, there’s no doubt political polarization will be a prominent feature of US culture this year. According to two recent pieces of research, this polarization extends to digital media habits, meaning marketers who know their audience spans the political spectrum will have their work cut out for them.

  • Report
     | 
    OCT 15, 2020

    In this advanced digital landscape, most media behaviors have changed only slightly in the past year. As in other developed economies, several of the most dramatic changes in device ownership and media habits have already taken place in Sweden. Diverse digital behaviors now coexist with consumption of traditional formats, such as broadcast TV, radio, and print.

  • Report
     | 
    OCT 15, 2020

    There was little change in most patterns of device ownership and media consumption among Hong Kong’s internet users. For some years, Hong Kong has registered some of world’s highest rates of digital device ownership and usage, so it’s not surprising to see penetration approaching a plateau in some cases.

  • Report
     | 
    OCT 15, 2020

    Overall, internet users in Russia spent an average of 36 minutes daily reading online press in H1 2020—more than double the 15 minutes spent each day with print press titles. The disparity between digital and print press continues to be among the starkest seen in any country surveyed.

  • Report
     | 
    OCT 15, 2020

    As with print media, usage was most common in older age brackets. Even live TV posted a small decrease in penetration in H1 2020, to 87.7% of internet users. Middle- and high-income households, and those in suburban areas, were most likely to watch broadcast TV. Gains in digital alternatives outpace any declines in traditional media formats.

  • Report
     | 
    OCT 15, 2020

    Nearly 92% of respondents listened to digital audio as well. Figures for time spent also highlight the growing popularity of digital video and audio. Internet users devoted an estimated 1:40 per day to online TV and video, and an additional 1:32 daily to music streaming.

  • Report
     | 
    OCT 15, 2020

    They devoted an estimated 1:38 daily to streaming or watching TV online. Social networking was also virtually universal, with 94.4% of the online population using social sites or apps in the previous month. It’s worth noting that GlobalWebIndex includes YouTube in its social media category, so that anyone streaming video on that platform counts as a social network user.

  • Report
     | 
    OCT 15, 2020

    This incremental decline is a pattern noted in many other countries in H1 2020, as smartphones cement their role as the primary digital device for most of the online population. Smartphone ownership rose slightly to 96.9%, as advanced handsets increasingly found their way to older internet users.

  • Report
     | 
    OCT 15, 2020

    Similarly, young people were far more engaged with digital audio—24.6% of respondents ages 55 to 64 had streamed music, podcasts, or other digital audio content in the prior month, while usage among those ages 16 to 24 was over three times greater, at 77.3%. Across all demographics, 52.9% of respondents were digital audio listeners. Newer technologies and devices have seen lackluster uptake.

  • Report
     | 
    OCT 15, 2020

    While several digital devices seem to be losing fans in Taiwan, most digital services saw steady or increased takeup compared with H1 2019. Usage of voice assistants was effectively identical to last year; 38.7% of respondents had carried out a voice search via Siri or Cortana in the prior month, or used voice commands to activate a smart speaker.

  • Report
     | 
    OCT 15, 2020

    It’s worth noting that the online population is largely composed of younger people. Hence the long periods that internet users were engaged with digital devices. As in 2019, the combined time spent on PCs, smartphones, and tablets exceeded 10 hours per day. Mobile claimed the larger share, at 5 hours, 30 minutes (5:30), while PCs and tablets clocked an average 4:38 each day.

Others also searched for