FEB 26, 2021
The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.
FEB 24, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Brightcove's Lauren McHugh, senior product marketing manager. She discussed how video has proven to be one of the most effective ways to not only increase pipeline, but drive more leads.
NOV 13, 2020
Fifty-seven percent of digital advertisers are planning to increase their ad spend in H1 2021, and connected TV (CTV) and over-the-top (OTT), in particular, are expected to see gains, according to a recent Verizon Media study.
SEP 22, 2020
We predicted in our January 2020 report, “UK Key Digital Trends 2020: Privacy, Brexit and Video Take Center Stage,” that enforcement against the advertising industry, and specifically ad tech, would begin this year. That hasn’t materialized yet—perhaps a pandemic got in the way—but we don’t think this problem is going to just disappear.
DEC 21, 2020
What are the key digital trends transforming the insurance, healthcare delivery, and pharmaceutical spaces, and how has this changed since last year? How has the coronavirus pandemic altered digital transformation in these spaces? What does the new normal look like for the US healthcare system? WHAT’S IN THIS REPORT?
DEC 31, 2020
After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.
OCT 7, 2020
Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.