We will also be issuing guidance for ad spending in Canada, China, Germany, the UK and the US. We will update our full-year forecast for digital ad spending again in June. You can access all our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar. Key Takeaways.

Globally, Chile will also be home to the second-fastest-growing mobile ad market—behind India’s 38.0% growth—while Colombia will rank eighth, coming in slightly ahead of Italy (24.8%) and behind Germany (25.7%). For comparison, Brazil will come in at No. 12.

The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

This slight gap—which should endure year over year—will enable click and collect to eventually reclaim its 2020 digital spending share. If grocery click and collect represents the strength of the click-and-collect story, then nongrocery is the weaker half.

It will leapfrog France next year to reach seventh, and Germany in 2025 to reach sixth. Indonesia bumped out Brazil to reach the top 10 this year. Those two markets will compete for 10th place going forward and will likely trade places several more times.

That year, for the first time, the platform will account for more than one-quarter (25.3%) of global digital ad spending. Facebook’s US ad revenues will grow by 12.4% in 2020 to $33.48 billion. That’s up by more than $2 billion from our June estimate of $31.43 billion but lower than the $36.25 billion we had expected pre-pandemic.

As a result, advertising on desktops and laptops will still contribute significantly to digital ad spending overall. And digital ad spending—unlike outlays on traditional media—is set to climb this year despite the massive market impact of the pandemic. eMarketer estimates that digital ad spending worldwide will rise 2.4% this year to $332.84 billion and make up 54.1% of total media ad spending.