Mobile operator Telus reported in March that overall voice traffic increased by 45% across its national network, while data consumption was up 40%. According to Comscore, digital consumption minutes during the first week of the quarantine in Canada (March 16–22) were 28% higher than traffic during weeks in January and February.

It will primarily be the usual culprits: digital video and mobile. But linear TV will also get a boost this year, as will desktop internet usage, thanks to teleworking and online schooling. Print and radio will suffer steeper-than-expected declines. Will the growth in time spent with media last beyond 2020? Yes and no.