The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce. The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.

Ecommerce and other digital shopping options like curbside pickup, same-day delivery, and buy online, pick-up in-store (BOPUS) saw enormous growth during Cyber Week and the holiday shopping season. In fact, Cyber Monday was the largest online sales day in history, with at least $10.8 billion in consumer spending, up 15% from 2019, according to Adobe.

To increase traffic and sales, retail marketers pivoted their capabilities to deploy alternative experiences like contactless checkout and buy online and pick up in-store—options that increased by 32% during Cyber Week.

On-time delivery rates during the peak Cyber Five period—Thanksgiving Day through Cyber Monday—were 96.7% for UPS, 95.1% for FedEx, and 93.2% for USPS. During the week of Christmas, on-time rates were 97.6% for UPS, 96.5% for FedEx, and 94.7% for USPS. While these levels were down slightly from 2019, they were surprisingly strong considering the unique challenges of 2020.

An early look at what to expect for the 2020 holiday season with an emphasis on Thanksgiving, Black Friday and Cyber Monday. Five key consumer trends that will shape the 2020 holiday season. PRESENTERS. Andrew Lipsman is a principal analyst at eMarketer, focusing on retail andecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.

According to LaForge, the shopping year in Canada is event-driven, led by the weekend of Black Friday and Cyber Monday, followed by Boxing week, and not far behind is Prime Day in July.

On Cyber Monday, social referral traffic had a 2% conversion rate and 94% cart abandonment rate, compared with a 12% conversion rate and 80% cart abandonment rate for search traffic. Across the key shopping holidays, social shoppers generated a single-digit share of traffic and an even lower share of orders, while search shoppers generated similar traffic but a disproportionately high share of orders.

Yet, none of this should detract from the fact that Black Friday and Cyber Monday will still be important digital shopping holidays in the UK this year. The 16.7% growth in holiday ecommerce sales will be fueled by cost-conscious UK consumers looking for discounts.

On Cyber Monday, when an estimated $9.2 billion was spent online, according to Adobe, just 2.6% of sales came via social channels. On a better note, social media drove 8.0% of visits, up 17.5% from 2018’s Cyber Monday.

Online fashion powerhouse Zalando announced on December 2 that it had attracted more than 1 million new customers during Cyber Week 2020, growing GMV by about 35% compared with the same period in 2019.

And in a December 2019 Fluent survey, free shipping got the most mentions when US internet users cited their foremost reason for shopping on Cyber Monday. One telltale sign of shipping cost’s importance is that it takes precedence over environmental concern for many consumers.

We targeted customers and prospects in our database who had clicked through from our Cyber Monday and Black Friday promotion to a centralized landing page who never booked, but showed intent.