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  • Forecasts
     | 
    DEC 1, 2020
  • Chart
     | 
    JUN 15, 2021
  • Chart
     | 
    JUN 15, 2021
  • Article
     | 
    OCT 21, 2021

    The CTV opportunity: Meanwhile, opening its CTV inventory to advertisers allows YouTube to pressure streaming rivals and provide detailed measurements. We expect the number of viewers who watch YouTube on a CTV at least once per month to reach 123.8 million this year, or 55.4% of all YouTube viewers—and that will hit 60.8% by 2025.

  • Article
     | 
    AUG 25, 2021

    CTV manufacturers are also flexing their market share. Companies like LG, Vizio, and Samsung among others have emerged as additional sources of data for marketers. Time spent with CTV increased 33.8% in 2020, and the ability to deliver more targeted ads to viewers than on linear TV creates an opportunity advertisers can’t ignore.

  • Report
     | 
    OCT 12, 2021

    Is YouTube mostly watched on connected TVs (CTVs)? Most time spent on YouTube still happens on mobile, but its CTV viewership is surging. This year, 123.8 million people will watch YouTube via CTVs. How fast is viewership on free streaming services growing? This year, the number of free premium video streaming viewers will increase by 18.4% to 89.2 million.

  • Report
     | 
    MAY 27, 2021

    However, all digital video viewing on “other connected devices” takes place on CTV devices, meaning that our “other connected devices video” figures indicate time spent consuming digital video on CTV devices. So, for the purposes of this section, we will refer to “other connected devices” as CTV.

  • Article
     | 
    OCT 13, 2021

    The service was not initially available on Roku and Amazon Fire TV, the two most popular connected TV (CTV) viewing platforms. These days, HBO Max is widely available, including on Roku and Fire TV. And now that HBO Max has been out for more than a year, we also have clearer numbers from the company about how well the service is doing at adding subscribers.

  • Report
     | 
    OCT 21, 2020

    Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

  • Article
     | 
    AUG 26, 2021

    Article: Roku’s upfront commitments soar as more advertisers pivot to CTV.

  • Report
     | 
    OCT 21, 2021

    Smart devices—including connected TVs, smartwatches, and smart home products—are finally gaining ground in Italy. The near-universal engagement with digital video has encouraged ownership of smart TVs, which rose by 9 percentage points YoY, to 55.9%. Ownership correlated directly with income, reaching 62.8% in the most affluent homes and was also above average among males, at 58.0%.

  • Article
     | 
    AUG 16, 2021

    TVs were less popular for streaming the festivities: 23% of viewing time happened on connected TV devices and 14% on smart TVs. More like this:. Report: Consumer Attitudes Toward Digital Advertising 2021. Article: Tokyo Olympics’ viewer numbers disappoint. Article: People in Japan don't think the Olympics should be happening.

  • Report
     | 
    OCT 21, 2021

    Smart TVs are gaining ground as high-quality in-home viewing becomes a must-have. In all but a handful of countries, smart TV ownership rose by several percentage points YoY. In many cases, that lifted penetration above 50% for the first time. Japan was the most striking outlier; just 9.0% of internet users there owned a smart TV this year.

  • Report
     | 
    OCT 21, 2021

    Adoption of smart TVs may be slowing, but smartwatches and smart wristbands finally achieved takeoff. Smart TV ownership passed the halfway mark in 2019 and stood at 53.4% in H1 2021. Penetration was greatest in high-income households, at 60.2%. But ownership actually declined in several cohorts, including respondents ages 45 to 64 and those in low-income households.

  • Report
     | 
    OCT 21, 2021

    The proportion of internet users who owned a smart TV rose by 6 percentage points between H1 2020 and H1 2021, to just over 37%. By contrast, smart home devices haven’t really taken off; researchers found the greatest penetration among high-income households, at 22.0%, but just 13.3% of respondents owned such a product overall.

  • Report
     | 
    OCT 21, 2021

    Despite the rise in digital video consumption, only 35.2% of internet users owned a smart TV in H1 2021. Affluence seems to be a determining factor; since 2019, smart TV ownership has aligned more closely with household income than with any other demographic trait.

  • Report
     | 
    OCT 21, 2021

    While PC ownership is waning somewhat, smart TVs are still gaining fans. Some 30.7% of respondents owned a smart TV in H1 2021—an increase of 6 percentage points compared with 2020. But as in previous years, web-enabled TVs were more popular among females than males, and penetration was especially high among internet users in more affluent households (45.4%).

  • Report
     | 
    OCT 21, 2021

    Over 34% of internet users owned a smart TV in H1 2021, compared with 29.5% a year prior. Yet—as in previous surveys—penetration in France remained well below that of several other Western European countries. In Germany, Italy, and Spain, for example, about 56% of respondents had a smart TV this year.

  • Report
     | 
    OCT 21, 2021

    Smart TVs posted significant growth in both 2020 and 2021, due at least partly to the pandemic and greater engagement with in-home entertainment. More than 55% of internet users polled in H1 2021 had a web-enabled TV, compared with 45.1% in H1 2019. In middle- and higher-income households, more than 60% owned a smart TV this year. Smart home products also reached a milestone in H1 2021.

  • Report
     | 
    OCT 21, 2021

    With digital video viewing on the rise, it’s no surprise that more people invested in smart TVs. In H1 2021, the share of respondents who owned a connected TV passed the halfway mark for the first time, reaching 52.9%. Adults ages 35 to 44 and those in affluent homes were leading adoption, with ownership reaching 56.7% and 65.5%, respectively.

  • Report
     | 
    MAY 21, 2021

    Digital advertising rebounded faster and stronger than we had anticipated at the time as both digital video generally and connected TV (CTV) in particular held up well through most of the pandemic. For the first time, we have broken out the portion of upfront digital video ad spending that goes to CTV. Upfront CTV video ad spending will increase by almost 50% this year to $4.51 billion.

  • Report
     | 
    OCT 21, 2021

    The share of respondents who owned a smart TV reached 66.6% in H1 2021, compared with 60.8% in H1 2020. As before, ownership correlated directly with higher income. City dwellers were also more likely to own a smart TV than individuals in suburban and rural areas. About two-thirds (67.7%) of internet users listened to broadcast radio in the month prior to polling.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership rose by about 6 percentage points year over year, to 42.2% of internet users in H1 2021, but it still correlated directly with rising age and income. Penetration ranged from 33.7% among respondents in low-income households to 54.4% among affluents. Similarly, just over one-third (35.9%) of those ages 16 to 24 owned a smart TV, compared with 50.4% of those in the 55-to-64 age group.

  • Report
     | 
    OCT 21, 2021

    For the first time, more than half (52.5%) of internet users ages 16 to 64 owned a smart TV in H1 2021, versus 48.1% in H1 2020. Among individuals in high-income households, smart TV ownership passed 60% this year—though uptake in lower-income homes still lagged at 44.0%. Other smart devices also gained ground.

  • Report
     | 
    OCT 21, 2021

    Smart TVs also entered more households in H1 2021, taking penetration to 38.2%. Ownership was highest (52.8%) among those in high-income households, while older respondents and city dwellers posted above-average penetration. Males and females were equally likely to own a smart TV. While smart TV penetration crept upward, digital video viewing became near-universal, at 96.9% in H1 2021.

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