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  • Report
     | 
    OCT 15, 2020

    Usage of subscription video-on-demand (SVOD) offerings such as Netflix rose sharply between 2019 and 2020, from 61.5% to 66.2%. Penetration was greatest (over 80%) in the 16-to-34 cohort, and reached 70% or more internet users in middle- and high-income households.

  • Report
     | 
    OCT 15, 2020

    As in Turkey, there was a notable drop in ownership of smart TVs among internet users living in affluent households. All traditional media lost audience share in UAE between Q1 2019 and Q1 2020, according to GlobalWebIndex/Publicis Media.

  • Report
     | 
    OCT 15, 2020

    While many advanced digital gadgets are languishing on suppliers’ shelves, smart TVs are entering Germany’s homes in ever-greater numbers. More than half (50.8%) of internet users polled in H1 2020 owned a smart TV—a gain of 3.7 percentage points year over year (YoY), according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2020

    Similarly, tablet penetration was notably greater among web users in high-income households (44.9%) compared with the national average (34.1%). Females and older internet users were more likely to own a tablet, too. While tablet ownership saw few changes between H1 2019 and H1 2020, more internet users had invested in smart TVs, lifting penetration to 36.1%.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership also climbed 3 percentage points to 46.2% of internet users this year. Yet the US does lag several other developed nations by this measure. In the UK, for example, 49.6% of respondents said they owned a smart TV in H1 2020; in Spain and Germany, those shares were 50.1% and 50.8%, respectively. Meanwhile, penetration of some key devices declined in the US between H1 2019 and H1 2020.

  • Report
     | 
    OCT 15, 2020

    Penetration of smart TVs and feature phones hardly shifted during the past year. In H1 2020, 31.1% of internet users had a smart TV, while 23.1% still owned a feature phone. That said, nearly 42% of respondents in more affluent homes possessed a smart TV. Meanwhile, many other digital devices have made little impact in Russia—possibly due to cost considerations.

  • Report
     | 
    OCT 15, 2020

    Smart TVs and other digital devices are gaining fans. Smart TV ownership climbed several percentage points between H1 2019 and H1 2020 to 43.6%. There’s little sign that smart TVs are a priority purchase for internet users in Canada who don’t already have one. That said, 51.2% of respondents in high-income households did say they owned a smart TV.

  • Report
     | 
    OCT 15, 2020

    In keeping with the surge in digital video, smart TV ownership increased to 48.1% of internet users ages 16 to 64, vs. 43.6% in H1 2019. For the first time, more than 50% of respondents ages 35 to 64 owned a smart TV. Several other digital devices posted modest gains as well. Nearly 13% of internet users said they owned a smart home device in H1 2020, including one in 10 of the most senior age group.

  • Report
     | 
    OCT 15, 2020

    Smart TVs have a significant presence in Turkey, though penetration fell from 44.6% to 43.4% year over year (YoY). The devices were more popular among females and older adults, but respondents in affluent homes registered the highest penetration at 56.5%. Note that last year, more than 65% of internet users in that cohort owned a smart TV. Traditional media still command large audiences.

  • Report
     | 
    OCT 15, 2020

    Smart TVs are still growing in popularity. Almost half (49.6%) of UK internet users polled in H1 2020 had such a device, compared with 45.1% in H1 2019. In affluent households, nearly 57% owned a smart TV this year. Smart home items are also gaining traction.

  • Report
     | 
    OCT 15, 2020

    Usage reached 61.6% among affluents.

  • Report
     | 
    OCT 15, 2020

    Usage of digital audio content, including music and podcasts, climbed substantially from 2019 to 60.6% of internet users in H1 2020. In the youngest age group, that share was just under 85%.

  • Report
     | 
    OCT 15, 2020

    Respondents living in affluent homes were more likely to be voice assistant users as well, at 47.3%.

  • Report
     | 
    OCT 15, 2020

    Smart TVs top the shopping list of new digital devices and services for internet users in Austria by a large margin. Smart TV ownership in Austria was up 3 percentage points YoY, to 45.4% in H1 2020. That was more than double the penetration of TV streaming sticks and similar devices, which plateaued since H1 2019.

  • Report
     | 
    OCT 15, 2020

    Smart TVs are well established in most countries with robust, reliable communications networks. More than four in 10 internet users polled in North America, Latin America, and Western Europe said they owned a smart TV in H1 2020, though France was below that threshold.

  • Report
     | 
    OCT 15, 2020

    The share of internet users who owned a smart TV climbed only marginally, from 43.3% in H1 2019 to 44.9% in H1 2020. However, ownership passed 50% among respondents ages 45 to 54 and those in middle- and high-income households.

  • Report
     | 
    OCT 15, 2020

    Some 47.7% of internet users owned a smart TV in H1 2020—effectively the same percentage as in H1 2019. About half that number (23.3% of respondents) owned a TV streaming stick or a similar device.

  • Report
     | 
    OCT 15, 2020

    Owning a smart TV was apparently a greater priority in recent years, especially among respondents in middle- and high-income households, where penetration remained above 52% in H1 2020. However, overall ownership of connected TVs fell slightly, to 48.1% of internet users. By contrast, GlobalWebIndex found little enthusiasm for advanced digital devices.

  • Report
     | 
    OCT 15, 2020

    Nearly 30% of internet users said they owned a smart TV—a greater share than in H1 2019, but that was still well below the level reported in several other Western European countries. In Belgium, Germany, and Ireland, for example, ownership has been above 40% since 2019, and in Denmark it reached 49.9% this year.

  • Report
     | 
    OCT 15, 2020

    Usage was far higher in younger age brackets, but otherwise quite similar across income levels and locations.

  • Report
     | 
    OCT 15, 2020

    The proportion of internet users in India who owned a smart TV declined slightly between H1 2019 and H1 2020, to just over 31%. Ownership of TV streaming sticks also showed a marginal fall. Penetration of virtual reality (VR) headsets and smart home products—such as household energy monitors—declined very slightly as well.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership was also markedly low at 7.5%. Similarly, the share of internet users who owned a smart home product, such as a web-enabled energy monitoring system, slipped from 3.9% to 3.5%. Meanwhile, penetration of smartwatches and smart wristbands did rise marginally to 4.8% and 1.8%, respectively. Higher income correlated strongly with takeup of all these devices.

  • Report
     | 
    OCT 15, 2020

    While PCs and tablets seem to be losing favor, smart TVs too may be nearing their peak. Some 24.7% of respondents owned a smart TV in H1 2020. That said, web-enabled TVs were more popular among females than males, and ownership was especially high among internet users in high-income households (36.9%). Many other advanced devices are also struggling to win friends.

  • Report
     | 
    OCT 15, 2020

    Of course, smart TVs aren’t a prerequisite for viewing digital TV content. Over 72% of internet users polled in H1 2020 had used a broadcaster’s catch-up or on-demand service in the prior month, and 61.9% had recorded TV shows to watch later. The share of internet users who accessed subscription video-on-demand (SVOD) services such as Netflix or WeTV was quite high, at 56.8%.

  • Report
     | 
    OCT 15, 2020

    The popularity of both TV and digital video has boosted the purchase of smart TVs, but ownership rose by less than 3 percentage points between 2019 and 2020, to 46.9%. Internet users in better-off households were more likely to own one (53.4%). In H1 2019, 10.2% of internet users owned a smartwatch, and 5.3% owned a smart wristband.

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