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  • Report
     | 
    OCT 15, 2020

    Nonetheless, smart TV ownership was up, reaching 25.0% of internet users this year. That said, adults 35 and older were more likely to own a smart TV. A clear correlation with affluence persisted as well. Penetration among individuals in high-income households was 41.7%, almost three times the 14.4% recorded in low-income households. As in many other countries, traditional media is losing audiences.

  • Report
     | 
    OCT 15, 2020

    The time spent with online press (1:08 daily, on average) was substantially higher than the 43 minutes devoted to print press, though both had risen YoY. Respondents ages 35 to 44 were the leading consumers of all traditional media.

  • Report
     | 
    OCT 15, 2020

    Time spent with mobile continues to exceed time spent watching live TV in Italy, while smartphones become ubiquitous. Some 97.3% of internet users in Italy ages 16 to 64 owned a smartphone in H1 2020. Interestingly, smartphone ownership surpassed broadcast TV viewing, which stood at 96.4% of internet users, according to GlobalWebIndex polling.

  • Report
     | 
    OCT 15, 2020

    The share of internet users who owned a smart TV climbed only marginally, from 43.3% in H1 2019 to 44.9% in H1 2020. However, ownership passed 50% among respondents ages 45 to 54 and those in middle- and high-income households.

  • Report
     | 
    OCT 15, 2020

    Owning a smart TV was apparently a greater priority in recent years, especially among respondents in middle- and high-income households, where penetration remained above 52% in H1 2020. However, overall ownership of connected TVs fell slightly, to 48.1% of internet users. By contrast, GlobalWebIndex found little enthusiasm for advanced digital devices.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast TV barely changed since last year, estimated at 2:25 daily. The digital video audience is almost as extensive. About 85% of survey respondents streamed video content of some kind in the prior month; average viewing time was 1:00 per day.

  • Report
     | 
    OCT 15, 2020

    Smart TVs and other digital devices are gaining fans. Smart TV ownership climbed several percentage points between H1 2019 and H1 2020 to 43.6%. There’s little sign that smart TVs are a priority purchase for internet users in Canada who don’t already have one. That said, 51.2% of respondents in high-income households did say they owned a smart TV.

  • Report
     | 
    OCT 15, 2020

    Smart TVs saw a similar jump, as ownership in Romania rose from 51.0% in H1 2019 to 56.3% in H1 2020—surpassing the level in Poland, for example. By comparison, smartwatches posted only modest takeup, owned by 14.9% of the online population in 2020. Penetration was appreciably higher among males (18.5%), respondents 35 to 44 (19.6%), and those in affluent households (20.9%).

  • Report
     | 
    OCT 15, 2020

    Time spent with print formats was less than time spent with online press, at 26 minutes and 38 minutes, respectively. To date, traditional TV has maintained robust audiences. In H1 2020, 89.7% of respondents had watched live TV in the prior month. Broadcasters’ time-shifting options are popular, too.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership was also markedly low at 7.5%. Similarly, the share of internet users who owned a smart home product, such as a web-enabled energy monitoring system, slipped from 3.9% to 3.5%. Meanwhile, penetration of smartwatches and smart wristbands did rise marginally to 4.8% and 1.8%, respectively. Higher income correlated strongly with takeup of all these devices.

  • Report
     | 
    OCT 15, 2020

    Time spent with print press (35 minutes daily, on average) remained higher than the 24 minutes devoted to online press. Social networks engaged more internet users in Israel than any traditional media format except TV. (GlobalWebIndex includes YouTube in its social category, which increases the metrics for penetration and time spent.)

  • Report
     | 
    OCT 15, 2020

    The proportion of internet users in India who owned a smart TV declined slightly between H1 2019 and H1 2020, to just over 31%. Ownership of TV streaming sticks also showed a marginal fall. Penetration of virtual reality (VR) headsets and smart home products—such as household energy monitors—declined very slightly as well.

  • Report
     | 
    OCT 15, 2020

    Some 47.7% of internet users owned a smart TV in H1 2020—effectively the same percentage as in H1 2019. About half that number (23.3% of respondents) owned a TV streaming stick or a similar device.

  • Report
     | 
    OCT 15, 2020

    (GlobalWebIndex includes YouTube in its social network category, which tends to raise the level of engagement and time spent with social media overall.). Subscription video services and digital audio posted significant gains. Between H1 2019 and H1 2020, smart TV penetration declined from 46.0% to 44.8%, according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2020

    Time spent daily with PCs and tablets jumped to 5 hours, 11 minutes (5:11) on average, while smartphone time climbed from 4:10 to 4:46. As those figures suggest, mobile phones are now a key access point for many media activities. Social networking is a prime example.

  • Report
     | 
    OCT 15, 2020
  • Report
     | 
    OCT 15, 2020

    After a major increase between 2018 and 2019, the share of smart TV owners hardly rose this year (46.4%). Distribution across demographic groups was somewhat more equitable this year, but penetration remained highest in more affluent households and in the 35-to-54 age bracket. A footnote on game consoles: These may be falling out of favor, except among serious devotees.

  • Report
     | 
    OCT 15, 2020

    Compared with most other countries, time spent with social media also remained on the low side at 1:13 per day. Of all the countries that GlobalWebIndex surveyed in H1 2020, only Japan recorded a shorter daily time spent with social (47 minutes).

  • Report
     | 
    OCT 15, 2020

    As of H1 2020, 37.0% of Hong Kong respondents had invested in a smart TV; again, this value was lower than in H1 2019. Ownership remained much greater in the most affluent homes as well. There was little change in most patterns of device ownership and media consumption among Hong Kong’s internet users.

  • Report
     | 
    OCT 6, 2020

    We revised our time spent with digital video estimate for 2020 from 1:36 to 1:46. Next year, we expect digital video time to be 1:44 daily. One of the tech enablers blurring the line between traditional TV and digital video viewing is smart TVs and CTV devices like Roku and Chromecast.

  • Article
     | 
    AUG 25, 2021

    CTV manufacturers are also flexing their market share. Companies like LG, Vizio, and Samsung among others have emerged as additional sources of data for marketers. Time spent with CTV increased 33.8% in 2020, and the ability to deliver more targeted ads to viewers than on linear TV creates an opportunity advertisers can’t ignore.

  • Report
     | 
    AUG 19, 2021

    Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.

  • Article
     | 
    OCT 8, 2021

    By 2023, we expected “other connected devices,” primarily connected TV (CTV), will account for 1:49 in time spent per day for the average US adult. Even so, mobile will remain a major driver of ecommerce growth. What does the rapid growth of mcommerce mean for retail? Retailers need to double down on their efforts to find and serve a mobile audience.

  • Report
     | 
    NOV 18, 2021
  • Chart
     | 
    MAY 18, 2021
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