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  • Chart
     | 
    JUN 13, 2019
  • Article
     | 
    SEP 23, 2020

    US Pay TV Suffers Historic Cord-Cutting. US Disney+ Viewers on Track to Surpass Hulu by 2024. Peacock Reported 10 Million Sign-Ups, but Marketers Should Keep an Eye on Time Spent. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

  • Report
     | 
    SEP 19, 2019

    Pay TV viewers still outnumber non-pay-TV viewers, which are made up of cord-cutters and cord-nevers. (Cord-cutters are consumers who once had but then canceled a pay TV service. Cord-nevers are those who have never subscribed to pay TV in the first place.) But that gap is closing.

  • Report
     | 
    JUN 18, 2019

    We expect the number of US cord-cutters—adults who have cancelled a pay TV service and continue without it—to climb 18.9% this year to 39.3 million. And we forecast the number of cord-cutter US households will increase by 17.8% to 18.4 million. Meanwhile, the number of pay TV households in the US is expected to decrease by 3.0% in 2019 to 87.9 million.

  • Article
     | 
    MAR 2, 2020

    “Despite cord-cutting and declining viewership, TV still offers strong reach, particularly among older Americans who are likely to vote. The vast majority of this spending goes to local broadcast or cable/satellite providers, as political advertisers focus on states, or even ZIP codes, that can swing an election.”.

  • Article
     | 
    JUN 11, 2020

    As cord-cutting speeds up, more video consumption will shift to subscription OTT content. 

  • Article
     | 
    NOV 11, 2019

    Advertiser interest in connected TV is high as the number of cord-cutters and cord-nevers climbs each year and fewer people watch traditional linear TV. Connected TV also offers the promise of better audience targeting and measurement—though for now, it also comes with the familiar digital problems of fragmented infrastructure and high potential for fraud.

  • Article
     | 
    JUN 10, 2020

    In recent years, TV networks could maintain their ad revenues despite cord-cutting losses due to marketers’ consistent desire to reach massive audiences through TV. But since advertiser demand has declined, the days of offsetting declining viewership with more ads and higher prices appear over. These developments will hurt upfront spending.

  • Report
     | 
    DEC 5, 2019

    A survey of 1,000 former US Netflix subscribers conducted by cord-cutting news site Kill the Cable Bill between April 2019 and November 2019 showed that about half of respondents said they left Netflix over price increases, which was the most commonly cited reason for canceling the SVOD service. The sensitivity to price isn’t unique to Netflix’s audience.

  • Article
     | 
    MAR 23, 2020

    Meanwhile, the number of cord-cutter and cord-never households will total 48.9 million this year, growing to 61.5 million in 2023. For the foreseeable future, there will still be more pay TV viewers than those in the non-pay-TV category, but that gap keeps closing. It’s important to keep in mind that, like many of our forecasts, this one reflects pre-pandemic data and assumptions about the economy.

  • Article
     | 
    JAN 21, 2020

    That could mean a lot to cord cutters, as well as local broadcasters. But TV manufacturers seem more interested in 8K sets that will be irrelevant to much, if not most, of the viewing population. What is the biggest challenge businesses face as we head into a new decade?

  • Article
     | 
    APR 17, 2020

    Tight consumer finances could drive additional cord-cutting and subsequent reliance on streaming digital video over linear TV. eMarketer is working hard to provide you with the most up-to-date coverage on how the coronavirus pandemic will impact your industry, as well as what you can do to stay ahead. Read all of our coronavirus coverage here.

  • Article
     | 
    NOV 7, 2019

    As broadband and mobile internet speeds continue to improve and more people go online for the first time, a nascent cord-cutting culture is taking hold. This is affecting the pay TV landscape, which we discuss in our recent report, "Latin America Digital Video 2019.".

  • Report
     | 
    SEP 19, 2019

    Cord-cutter: Someone who once had but then cancelled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

  • Report
     | 
    DEC 9, 2019

    For instance, the increasing supply of premium over-the-top (OTT) video coming online through programmatic channels may seem promising—but political advertisers are sure to ramp up spend there in hopes of reaching cord-cutters and cord-shavers. Twitter, on the other hand, may be free of political ads, but it won’t be free of political arguments.

  • Report
     | 
    JUL 25, 2019

    Gamers are more likely than the general population to be cord-cutters, according to Vanessa Vignon, vice president of media and audience management at video game company Ubisoft. To reach these digitally-savvy users, video game marketers are leaning on deals with social media and Twitch influencers and buying inventory from digital video platforms, she said.

  • Report
     | 
    JUL 25, 2019

    “Now with cord-cutters and the shift to advanced television, auto should capitalize on this opportunity and the benefits additional video channels provide.”. Auto brands Toyota and Nissan spent the most on TV in Q1 2019, according to Kantar. During this period, the top 10 US auto brands spent a collective $445 million on TV.

  • Report
     | 
    MAY 30, 2019

    Cord-cutting in Canada is contributing to TV’s decline. Media Technology Monitor (MTM) estimates that 22% of households in Canada did not have a pay TV subscription in 2017. English-speaking households are more likely to be cord-cutters: Twenty-seven percent compared with 17% for Francophone homes, per MTM.

  • Report
     | 
    SEP 24, 2019

    And boomers are less likely to become cord-cutters. Comscore OTT Intelligence polling in March 2019 identified 25% of 55- to 64-year-olds and 23% of those 65 and older as either cord-cutters or cord-nevers, vs. much higher proportions of younger consumers. Replete with traditional TV viewing, many boomers feel scant urgency about adding digital video to their repertoire.

  • Report
     | 
    MAR 12, 2020

    Predictably, cord-cutting is more common among younger age groups: Just 52% of those ages 18 to 24 and 57% of those ages 25 to 34 said they subscribed to cable. In terms of streaming services, Netflix has long been and continues to be the top service of choice for subscription video-on-demand (SVOD) in Quebec.

  • Report
     | 
    JAN 13, 2020

    Increasingly, kids are the offspring of millennials, a generation with a high propensity for cord-cutting. This will likely push more kids into the ranks of digital-only video viewers, exerting downward pressure on viewership of kid-oriented cable TV channels—which already has been declining. For now, though, those channels have their loyalists among kids.

  • Video
     | 
    JUN 10, 2019

    E-Mail ChartDownload Cord-cutters and cord-nevers, those who have stopped paying for cable TV or never had a cable TV subscription, were more likely to spend more hours with subscription video-on-demand (SVOD) services. E-Mail ChartDownload And a Deloitte study released last year found that the amount of time those surveyed spent with paid VOD services rose by 10% between 2016 and 2017.

  • Report
     | 
    SEP 19, 2019

    Cord-cutter: Someone who once had but then cancelled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

  • Report
     | 
    JUL 11, 2019

    Amazon’s crown jewel at the moment is Prime Video, which has continued to gain adoption amid the rise of cord-cutting and the shift to over-the-top (OTT) premium video consumption. Amazon spent a staggering $1.7 billion on original content in Q1 2019, putting it on pace to spend about $7 billion in 2019 and signaling its commitment to rival Netflix, which spent $7.5 billion in 2018.

  • Report
     | 
    SEP 19, 2019

    Cord-cutter: Someone who once had but then cancelled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

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