As Morse noted, “This is a cord-cutting audience.”. Have podcasts caught on with Hispanic consumers? There’s definitely a Hispanic constituency for podcasts, whether in English or Spanish. YouGov polling in June 2020 found 43% of Hispanic respondents saying they listen to podcasts at least once a month, vs. 37% of total respondents.

We originally forecast TV ad revenues would drop by 0.6% this year, the result of multiple factors: eroding viewership, accelerated cord-cutting and the emergence of digital video as an alternative brand awareness vehicle to TV. Due to the pandemic, however, we now forecast TV ad spending in 2020 will decrease 15.6%, topping out at CA$2.55 billion ($1.92 billion).

Predictably, cord-cutting is more common among younger age groups: Just 52% of those ages 18 to 24 and 57% of those ages 25 to 34 said they subscribed to cable. In terms of streaming services, Netflix has long been and continues to be the top service of choice for subscription video-on-demand (SVOD) in Quebec.

Increasingly, kids are the offspring of millennials, a generation with a high propensity for cord-cutting. This will likely push more kids into the ranks of digital-only video viewers, exerting downward pressure on viewership of kid-oriented cable TV channels—which already has been declining. For now, though, those channels have their loyalists among kids.

CTV is a major growth area, which was true before the pandemic and is still the case, with cord-cutting losses to linear TV higher than ever before. Video ads are the main growth driver of display across channels, with growth occurring more than twice as fast as the total. Mobile spending, made up largely of social and native advertising, will also remain relatively strong. WHAT’S IN THIS REPORT?