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  • Article
     | 
    FEB 12, 2020

    “But political advertisers aren’t forgetting that a third of US households do not get traditional pay TV services, and they are looking to connected TV to extend their reach to those voters.”.

  • Report
     | 
    OCT 15, 2019

    Smart TVs have a firm foothold in Poland, and ownership among internet users climbed to 52.4% in H1 2019. In fact, respondents were more likely to own a smart TV than a tablet. Smart TV penetration was higher among those in affluent homes and lower in households at the bottom end of the income scale. Ownership was relatively similar across genders, age groups and geographic locations.

  • Report
     | 
    OCT 15, 2019

    Adoption of newer digital devices continues to grow, especially in affluent households. In H1 2019, 31.2% of internet users polled by GlobalWebIndex owned a smart TV, while 16.2% owned a TV streaming stick. Affluent respondents were more likely to own such devices, which were also more popular with females than males. Some 17.0% of India’s web users owned a smartwatch, and 10.3% had a smart wristband.

  • Report
     | 
    JUN 18, 2019

    During its Q1 earnings call, Roku said that it passed Samsung as the most popular smart TV operating system. Because TV makers like TCL, Sharp and Hitachi use Roku’s software for their connected TV products, Roku can reach many households that haven’t purchased a Roku device.

  • Report
     | 
    NOV 26, 2019
  • Report
     | 
    OCT 15, 2019

    So far, smart TVs are the only advanced digital devices that have gained significant traction. Between H1 2018 and H1 2019, the share of internet users owning a smart TV climbed 9 percentage points, from 37.3% to 46.3%. Predictably, penetration was highest (57.4%) in more affluent households.

  • Report
     | 
    OCT 15, 2020

    In addition, ownership still correlated directly with rising age and affluence—89.5% of respondents ages 55 to 64 owned a desktop or laptop, as did 84.3% of respondents in high-income households. Yet 75.6% of individuals in low-income households were also PC owners.

  • Chart
     | 
    JUN 24, 2020
  • Report
     | 
    AUG 12, 2020

    CTVs are TV sets connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console, set-top box (e.g., Apple TV, Google Chromecast, Roku), etc. CPG and consumer products include food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetic products.

  • Report
     | 
    OCT 15, 2019

    During the same period, smart TVs also attracted new users; in H1 2019, 48.2% of the respondents in the survey owned an internet-enabled TV. Notwithstanding the widespread usage of smart TVs, 24.3% of respondents also owned a TV streaming stick or similar device. In the most affluent households, that share was more than 31%.

  • Chart
     | 
    MAY 28, 2020
  • Report
     | 
    JAN 24, 2019

    The study notes that there are around 197 million rural households with a TV in India, of which 160 million are cable and satellite (C&S) TV households. Smartphone penetration among such households is much higher. The BCG report points out that OTT could outpace C&S viewing in some areas of India due to the limited availability of electricity, TV screens and C&S connections.

  • Report
     | 
    OCT 15, 2019

    Not surprisingly, smart TVs are increasingly becoming a priority purchase for many, pushing ownership to 56.5% of internet users in H1 2019. That share was marginally higher (57.2%) in urban areas. Individuals in the top 25% of households (ranked by income) had the highest uptake, at 69.4%.

  • Report
     | 
    SEP 19, 2019

    Some 51% of households in Germany will own a smart TV this year, up from 42% in 2017, per gfu. Usage itself has increased steadily over the past two years, reaching penetration of over 67% (80% of those ages 16 to 39 and 56% of those ages 60 and older). Despite the continued prevalence of the TV set and larger PC screens, the smartphone is becoming increasingly important for digital video.

  • Report
     | 
    FEB 26, 2021

    In multi-occupancy households, mobile devices were important extra screens allowing everyone to connect to digital video services simultaneously. However, with “commuter viewing” nixed through 2020 and even into early 2021, the increases to our numbers were always likely to be more muted than they were for our next subcategory. Connected TV and Smart TV Users. Theme: Growth.

  • Report
     | 
    OCT 15, 2020

    Smart TVs are well established in most countries with robust, reliable communications networks. More than four in 10 internet users polled in North America, Latin America, and Western Europe said they owned a smart TV in H1 2020, though France was below that threshold.

  • Chart
     | 
    JUN 17, 2020
  • Report
     | 
    OCT 15, 2020

    Some 88.2% of individuals in high-income households were VOD viewers in H1 2020, compared with 80.9% of those in low-income households. Age remains a major determining factor, too. As in previous years, younger internet users were the keenest VOD viewers.

  • Report
     | 
    OCT 15, 2019

    In H1 2019, smart TV ownership—at an estimated 31.5% of internet users—correlated directly with income; penetration ranged from 25.3% among respondents in the least affluent households to 45.0% among those in the top 25% of homes. Also, ownership was appreciably higher in suburban homes than in urban or rural ones.

  • Report
     | 
    OCT 15, 2020

    GlobalWebIndex recorded substantially greater penetration among respondents ages 25 to 34 (57.9%) and those living in high-income households (61.6%).

  • Report
     | 
    OCT 15, 2019

    Smart TVs were the exception to this rule, with half (49.7%) of internet users owning one in H1 2019. Among 25- to 44-year-olds and respondents in middle- and high-income homes, that share was over 50%. Significant numbers were also embracing time-shifted or other digital video options. Overall, 65.0% had used a broadcaster’s catch-up or on-demand service in the prior month.

  • Report
     | 
    OCT 1, 2019

    KEY STAT: By 2023, 56.1 million US households will be cord-cutters or cord-nevers, while pay TV households will total 72.7 million. Monetization. Highlights of Q3 2019:. Hulu is adding users faster than we previously expected. Addressable TV advertising isn’t scaling as quickly as some had hoped. What to look for in Q4 2019:. Our new forecast for connected TV advertising.

  • Report
     | 
    OCT 15, 2019

    For example, nearly 24% of respondents living in the top 25% of households, ranked by income, owned a smart wristband, compared with 10.5% of those in the lowest 25%. Smart-home products, which are newer to the market, lingered below 10% of internet users in H1 2019, but the distribution across demographic groups was similar to that of smart TVs.

  • Report
     | 
    JUN 8, 2021

    While this is partly a function of the higher cost of CTV ads compared with linear TV, audience migration to streaming services and interest in sports contribute to the trend.

  • Report
     | 
    OCT 15, 2019

    Voice search and smart TVs are gaining significant traction. More than one-third of internet users had used a voice assistant like Siri or Cortana. And among the most affluent respondents—those living in the top 25% of households, ranked by income—45.9% used voice assistants regularly. Males were also more likely than females to be voice assistant users.

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