We expect that display will account for 54.4% of digital advertising outlays this year, followed by search (40.2%) and classifieds (5.4%). Although smaller in share, search will still play an important part in advertisers’ digital strategies.
And we see things like corporate proxies and people out on university campuses being classified as invalid traffic. Another opportunity for these industry groups is potentially to come up with some better standards on that, so we don't use our precious resources on sorting out those inconsistencies. And instead, we're focused on sophisticated invalid traffic.”.
And in the UK, the All-Party Parliamentary Group (APPG) on Social Media and Young People’s Mental Health and Wellbeing in March 2019 issued a report calling for Ofcom to oversee a set of rules about social media use among those ages 24 and under, and for research to be done into whether social media addiction could be classified as a disease by the WHO.
Retail sales in cities classified as Tier 3 and lower are growing in importance, as reflected in their share of nationwide retail sales, which grew to 48.5% of the total in 2018. As such, retailers in China see lower-tier cities as the next frontier for growth.