By comparison, Asia-Pacific as a whole, including China, will boast a share nearly twice that size, at 63.4%. Key Points. Rising vaccination rates will keep the ad spending rally going. The lag in vaccinations last year raised serious concerns about the vitality of the region’s economic recovery, causing advertisers to pull back their budgets.

China once again skews the global figures with its projected 83.4% share for mcommerce this year. Since China will account for 50.2% of all ecommerce spending in 2022, its metrics heavily weight the worldwide figures. Which Trends Will Stand Out Among Countries and Regions in 2022?

These regulations, which go into effect November 1, will likely put downward pressure on ad spending in China. Earlier this year, we forecast that total media ad spending in China will reach $134.82 billion in 2021 (which we will update later in the year).

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.

Beyond China, the pandemic's impact on ad spending remains less clear—here's a rundown of other potential consequences that could further dampen worldwide ad spending:. Companies with supply chains dependent on China might begin to reduce their ad spend as a way to mitigate economic losses. 

Digital audio listeners surpass 600 million in China

“While overall ad spending growth is slowing down, marketers allocate more programmatic dollars to improve efficiency,” said Fang Cai, chief operating officer of programmatic buying platform Yoyi Digital. “We are still seeing strong growth in the sector.”.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.