The growth of investment robo-advisors—algorithm-based account services—spiked last year across the US, the UK, and Canada as investors, especially those belonging to younger populations, took advantage of investment opportunities during the pandemic. For instance, independent robo-advisors Wealthfront and Betterment both reported double-digit increases in account openings during the pandemic.
Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.