Latin America/Canada/Russia: 280 data points from 35 sources. Our complete estimates for social commerce sales in the US and China, as well as social commerce buyers in 13 countries, can be found in this report’s accompanying spreadsheet. The State of Social Commerce in the US and China. There’s no question that social commerce is growing fast in the US.

Our complete estimates for smart speaker usage in the US, Canada, UK, Germany, France, and China can be found in this report’s accompanying spreadsheets. Phones and Speakers Dominate Usage. As has historically been the case, the bulk of voice assistant use takes place on smartphones and smart speakers, though use is not mutually exclusive.

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The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.

Facebook’s US and Canada ad revenues came in at roughly $8.38 billion, up from $7.20 billion in Q1 2019. The US and Canada accounted for roughly 48% of Facebook’s worldwide revenues. On the earnings call, Facebook CFO David Wehner said the precipitous drop in revenues during March had moderated in the start of Q2.

Our revised estimates for total ad spending in Canada this year show a big decline, mirroring what’s expected overall for the Canadian economy. Digital will hold its level after years of double-digit growth.

eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.

Adults in the US will spend a daily average of more than 13 hours with media in 2021, with nearly 8 hours of that time going to digital media, specifically. In the European countries we forecast, the average will exceed 10 hours, while Asia-Pacific markets like China, India, and Japan will see significantly less media usage. More like this:. Report: Time Spent with Media Overview 2021.

This report will take a look at the key digital habits and personas across age groups in Canada.