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  • Report
     | 
    OCT 15, 2020

    Some 91.5% of internet users in Romania said they’d watched live TV in the month prior to the H1 2020 survey. Even viewership among the youngest segment (ages 16 to 24) reached over 84%. Time spent with broadcast TV averaged a robust 2:29 daily, a 6-minute decrease since H1 2019. Engagement with time-shifted TV options was even more limited in Romania than in most European countries in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Digital video has yet to close the gap with live TV, but subscription-based services show real momentum. The overwhelming majority of TV viewers in Poland still watch live broadcasts. As in 2019, about 90% of internet users polled in H1 2020 had watched live TV in the prior month. Time spent with broadcast TV barely changed since last year, estimated at 2:25 daily.

  • Report
     | 
    OCT 15, 2020

    By contrast, live TV remains massively popular in South Korea this year, watched by 90.7% of internet users. Broadcast TV accounted for 2:04 per day, on average—effectively unchanged year over year (YoY). Broadcast radio also held its own, though only 53.9% of internet users in South Korea were recent listeners—a share lower than in many advanced economies.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV still reaches more viewers than digital video, but that gap is narrowing. In H1 2020, nearly 88% of internet users ages 16 to 64 watched live TV in the month prior to polling, according to GlobalWebIndex. Additionally, 55.4% of respondents used broadcasters’ on-demand or catch-up services. Digital video viewing still lagged TV viewing in Egypt, but the gap is shrinking.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV and radio still attract major audiences in France. Some 93.0% of internet users ages 16 to 64 had watched live TV in the month prior to polling, and 80.2% had listened to radio. Daily TV consumption averaged 2:37 in H1 2020, and radio at 1:02.

  • Report
     | 
    OCT 15, 2020

    Yet online TV and video streaming occupied just 1:09 per day on average compared with 1:37 devoted to broadcast TV. Digital audio also reached a larger audience than the previous year. Nearly 69% of internet users surveyed in H1 2020 had accessed music, podcasts, or other audio content via digital platforms in the prior month.

  • Report
     | 
    OCT 15, 2020

    For the majority of web users, digital audio and video coexist happily with traditional broadcast media. Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options. Nearly 89% of internet users watched live TV in the month prior to polling.

  • Report
     | 
    OCT 15, 2020

    And video streaming occupied just 1:09 per day, on average—about half the time spent each day with broadcast TV. Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers.

  • Report
     | 
    OCT 15, 2020

    As last year, broadcast TV ranked second overall, claiming an average 2:12 daily. Mobile phones accounted for less time, at 1:38 per day. Most other activities took up less than 30 minutes. Social networking was the one exception, estimated at 47 minutes, as the pandemic likely increased the time spent keeping in touch with friends and family via social platforms.

  • Report
     | 
    OCT 15, 2020

    For example, internet users polled in Argentina spent an average of 1 hour, 12 minutes (1:12) daily with online TV in H1 2020—10 minutes more than in H1 2019. However, time devoted to broadcast TV was also up by 5 minutes per day, to 2:28. Penetration of smartphones is now highest among older age groups, but most of the device landscape in Argentina has changed only slightly from last year.

  • Report
     | 
    OCT 15, 2020

    Since 2018, social media has enjoyed greater reach than broadcast TV, according to GlobalWebIndex. In H1 2020, that gap has widened further: More than 90% of those polled had used social sites or apps in the month prior to polling, compared with 80.5% who had watched live TV, and 84.9% who had watched TV shows via any method. However, social networking no longer occupied more time.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV is still a key media experience in Denmark. In H1 2020, 82.7% of internet users ages 16 to 64 watched live TV in the prior month, with higher penetration among older cohorts, according to GlobalWebIndex. Overall, 55.2% of respondents had watched broadcasters’ catch-up or on-demand services—a gain of 5 percentage points since 2019. Meanwhile, digital video extended its reach.

  • Report
     | 
    OCT 15, 2020

    According to GlobalWebIndex, 87.2% of internet users surveyed in H1 2020 had watched live TV in the prior month, a drop from 90.3% in H1 2019. Broadcast TV did claim an average 2:00 each day—but that was 14 minutes less than last year.

  • Report
     | 
    OCT 15, 2020

    Internet users spent an average of 3 hours, 31 minutes (3:31) with PCs and tablets per day in H1 2020—substantially more than any other single activity, including mobile (2:32) and broadcast TV (2:12). Traditional media faces major challenges but retains a loyal following among older individuals and affluents.

  • Report
     | 
    OCT 15, 2020

    The share of internet users ages 16 to 64 who watched live TV in the month prior to polling rose between H1 2019 and H1 2020 to 94.2%, according to GlobalWebIndex. Additionally, more than 87% of respondents had listened to broadcast radio.

  • Chart
     | 
    JUL 15, 2021
  • Report
     | 
    NOV 17, 2021

    Amazon also touted its broadcast rights to NFL Thursday Night Football, which give Prime Video exclusive distribution of the games starting in fall 2022. This deal—for one of the few linear TV broadcasts that consistently generate high ratings and attract the world’s largest brand advertisers—promises to be a watershed moment in the evolution of TV advertising.

  • Report
     | 
    OCT 6, 2020

    May 2020 Numeris polling of adults in Canada showed 44% of respondents watching more broadcast TV since the start of the pandemic. The biggest gain, 51%, came from people who were no longer working.

  • Chart
     | 
    MAY 4, 2021
  • Chart
     | 
    MAY 4, 2021
  • Chart
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    JAN 18, 2021
  • Chart
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    APR 22, 2021
  • Chart
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    MAR 22, 2021
  • Chart
     | 
    APR 9, 2020
  • Chart
     | 
    FEB 27, 2020
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