Even though digital ad spending in Latin America tilts toward display—like social media and video—advertisers should keep search on their radar as retail ecommerce adoption surges in “other” emerging markets—like Colombia, Chile and Peru (22.6%)—as well as Mexico (20.9%).

This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.