Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts Drew Green, CEO of Indochino, to discuss how brands can use data to make better decisions—from product assortment to choosing locations—and drive sales. Then, during "What's in Store," they discuss the showroom model and how Indochino sets up its physical locations for success.

Private labels are winning over consumers with good value for the money. Among US adults, 89.7% said they switched from a national label mainly because the store brand offered better value, and 47.9% said deals and/or membership rewards motivated the move. Meanwhile, 52.0% cited the private-label brand’s bigger selection of products.

Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.

Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.

Capital One already issues the private-label Kohl’s Card and will pilot a co-brand program in early 2023.