Ameesh Vakharia, chief strategy and brand officer at USAA, told American Banker that the bank is tailoring “to an audience of one,” adding, “The faster we can get to predicting what they need ahead of time is a big area of focus.”. After the overhaul, a personalization platform triggers on-screen alerts and conversational interactions with the enterprise virtual assistant, EVA.

That longer break could renew interest in the games and give NBCU a chance to revamp its broadcast strategy. American brands looking to partner with the 2024 event will also find themselves in a less thorny political situation than in Beijing.

Retailers have a number of levers they can use to continue to engage shoppers in a challenging environment, including enabling consumers to purchase items in bulk, providing coupons or other price incentives, and/or private label or value brands or labels. The specific approach is less important than the objective—ensuring consumers don’t abandon the retailer for another less expensive merchant.

Lucas is responsible for spreading QuickFrame’s brand in marketing, focusing on initiatives that include—but are not limited to—lead generation, product launches, corporate communications, and overall brand strategy. Prior to joining the company in 2019, Lucas was senior brand manager at Blue Apron, where he focused on revenue growth and retention for the company’s core meal kit products. Moderator:.

Connecting the marketing strategy to the business strategy. Adopting a leadership style that matches the organizational strategy. Seeking roles in which their core strengths align with the needs of the specific opportunity. CMOs need to tie themselves to the strategy of the business.

In today's evolving partnership ecosystem, brands need partnership automation providers that offer advanced incentive structures, attribution, and measurement solutions.

To ensure success, CMOs must: 1) tie themselves to the strategy of the business; 2) focus on leadership style as a determining factor of success; and 3) understand CMO archetypes to match with the right role. We identify five archetypes of CMOs: strategy focused, revenue-focused, brand-focused, engagement focused, and experience-focused.

D2C brands warm to Amazon: Victoria’s Secret isn’t alone in its new strategy. A number of direct-to-consumer brands, including Chinese condiment startup Fly By Jing and toothpaste brand Bite, have also begun selling on Amazon, per Modern Retail.

While brands are still pinpointing their TikTok marketing strategies, the app is popular for use on an experimental basis, in combination with campaigns on more stable platforms like Instagram and Facebook. Looking ahead: By 2025, 54.9% of marketers will take advantage of TikTok influencers, and 66.4% of influencer marketers will make use of the app.

Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

In this new digital-first world, the only way a brand can survive is by democratizing content experience management

Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.

Brands and retailers are adopting new technologies as they pursue supply chain optimization: Kraft Heinz, UPS, and Amazon are looking to AI, the cloud, and other tools to streamline operations.

Some brands are now dedicating up to 90% of their marketing budget to social advertising. Those who embrace automation and drive cross-platform campaigns are the advertisers that will win in 2022.

Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.

That approach is most suitable for agencies, brand marketers, media companies, and retailers that have the scale, technical capabilities, and expertise to manage their programmatic ad businesses.

The pandemic has hastened the digital future, but ill-conceived marketing tactics predicated on current events should be avoided. UK consumers are more wary of empty marketing rhetoric, so a mindful approach should be cultivated.

Effectively communicating with consumers has never been more challenging for marketers and advertisers. Kerri Sallusti, vice president of strategy at Data Axle, shares key insights from their recent study, and tips on how to more effectively engage target audiences.