Merchants need to ensure their workplace is safe for employees and shoppers and that they’re offering multiple fulfillment options, such as curbside pickup and click and collect. Consumers vote “with their wallet and their footsteps,” Cornell said. With competition a click away, the pressure is on retailers to meet consumers’ expectations.

Retail ecommerce sales include sales made on Grupo Éxito’s web properties and digital catalogs, as well as its marketplace, home delivery, Shop&Go, click-and-collect, and B2B virtual operations. Read Next. Listen Next. Sources. Americanas S.A. Carrefour Brasil. Cencosud. Dafiti. Falabella. Grupo Éxito Colombia. Liverpool. Magazine Luiza. Mercado Libre. Ripley. Via.

The timing of the service launch certainly helped The Walt Disney Co. get a good foothold in the UK—a launch date of March 24, 2020, came just a day after Prime Minister Boris Johnson announced the first lockdown, which started on March 26.

Click-and-collect stickiness. One of the most lasting retail impacts from the pandemic will be click and collect and curbside pickup. While the desire for a safe, contactless shopping experience drew many into the behavior, the convenience factor will keep them shopping this way.

Multichannel features like order ahead and click and collect are evolving into self-pay, where customers can check out via their own mobile device, like Walmart’s Scan and Go. Such offerings will only expand this year, as over a third of global consumers surveyed by Paysafe in March-April 2021 citing the payment method as “more convenient than a traditional checkout.”.

Click and collect can also help drive down costs for retailers that sell both online and offline. As an incentive, click and collect can be listed as the only free delivery option at an online checkout, for example.

Doing so will lead to more products that support sales across in-person, ecommerce, and hybrid offerings like click-and-collect; Stripe Terminal, Square’s multichannel inventory management, and Lightspeed’s unified commerce suite are existing products of this ilk. It will also become increasingly important to support selling on marketplaces.

For instance, retailers can reduce the friction for a click-and-collect purchase if they know when a customer is 5 minutes away. Or a stadium can recommend a nearby concession stand with short lines. Shifting staff and inventory to where they are needed: Stores, QSRs, and CPG companies can see surges or ebbs in customers in an area before they arrive at stores.

Click and collect and curbside pickup will also be popular, as US adults prioritize speedy fulfillment options. More like this:. Report: Insider Intelligence's Retail Trends to Watch in 2022. Article: 7 takeaways from Black Friday and Cyber Monday 2021. Article: How D2C brands are diversifying consumer experience to disrupt the retail industry.

They’re also bundling their purchases through one-stop shopping and taking advantage of expanded click-and-collect offerings such as curbside pickup. 65% of consumers have ordered beauty products online, versus 51% pre-pandemic, according to the NielsenIQ Omnishopping Fundamentals survey, cited in its “2022 State of Beauty Industry” report.

Rakuten’s click-and-collect venture in France is one example. Click and collect as practiced in, say, the UK or the US, where shoppers buy online and then collect items at one of the retailer’s physical stores, wasn’t widespread in France before 2020.

Click and collect—and particularly curbside pickup—helped plug the gap for millions of consumers. According to our bimonthly ecommerce survey conducted by Bizrate Insights, the incidence of click and collect rose from 18% in February to a high of 22% in June—a level that was sustained through October.