“Black Friday-worthy.” This cross-category promotion of early season deals also went live October 4. Amazon Fire TV Omni Series. The company’s first-ever line of full-screen TVs will be available in late October. Even without the fanfare of an official Q4 Prime Day, consumers anticipate ramping up their holiday spending early.

And what about Thanksgiving doorbusters? “The doorbuster idea is dead this year—retailers and customers will not be benefitted by creating chaos during these times of social distancing and occupancy regulations,” Kohan added. “The doorbuster concept will morph into a digital-first experience with limited promotions available over a specific period of time.”.

The study also found that Black Friday would be a majority-digital event, projecting that 67% of shopping would happen online. The holiday shopping period has been gradually stretched out in the UK. A few short years ago, a relatively small number of people this side of the Atlantic had even heard of Black Friday.

In terms of the “when,” we’ve already mentioned the impact of a late Black Friday on the 2019 holiday shopping season. The UK tends to follow a monthly payment cycle, with the last working day of the month being the day when pay lands in bank accounts across the country. In 2019, Black Friday coincided with that day—November 29.

“Over 30% more retailers began offering Black Friday-related deals the week before Thanksgiving,” RetailMeNot’s Skupin said. “The majority of this growth was driven by smaller retailers aiming to jumpstart sales and gain a competitive advantage ahead of Black Friday week. ...

She added that Vox Media also uses affiliate links on Twitter during tentpole sales events, like Amazon Prime Day, Black Friday, or Cyber Monday, taking users directly to retailer sites.

Prime Day May Be the New Black Friday. Last year saw a surge in retailer and consumer activity during the week of Amazon’s Prime Day event. RetailMeNot’s latest consumer research shows that 59% of consumers believe they found better deals on Amazon Prime Day than during Black Friday in 2019.

No. 3: Prime Day as The New Black Friday. Last year saw a surge in both retailer and consumer activity during the week of Amazon’s Prime Day event. RetailMeNot’s latest consumer research shows that 59% of consumers believe they found better deals on Amazon Prime Day than during Black Friday in 2019.

But this year there's another important factor at play—because of a late Thanksgiving, there's almost one week less between Black Friday and Christmas than in 2018. So, what can we expect among shoppers and retailers now that we're in the home stretch of the shortest holiday shopping season since 2013? Shoppers and Retailers Respond to Time Crunch.

Identify the best Black Friday creative with easy, dynamic A/B and multivariate tests. Tempt Secret Santas to add more to their carts with relevant product recommendations. Create search-and-discovery experiences that make finding the perfect gift even easier. Presenter:. Malay Sapra is a strategy consultant at Kibo Personalization, powered by Monetate and Certona.

Yet, none of this should detract from the fact that Black Friday and Cyber Monday will still be important digital shopping holidays in the UK this year. The 16.7% growth in holiday ecommerce sales will be fueled by cost-conscious UK consumers looking for discounts.