Meanwhile, the restaurant, automotive, and insurance and real estate industries reduced their ad spending the least—by less than 16% each. On the media seller side, Lamar Advertising, Outfront Media, Clear Channel Outdoor, and JCDecaux dominate the market.
Ad spending levels suffered in 2020 but not to the level we expected early in the pandemic and not to the same extent as in harder-hit sectors like entertainment, travel, and automotive. In 2021 and beyond, we expect news organizations to contribute significantly to the rebound in media industry spending. Entertainment Industry Digital Ad Spending.